12 used & new from £38.95
See All Buying Options
Have one to sell? Sell yours here
 
 
Selling the Invisible: A Field Guide to Modern Marketing
 
See larger image 
Share your own customer images
Publisher: learn how customers can search inside this book.

Selling the Invisible: A Field Guide to Modern Marketing (Hardcover)

by Harry Beckwith (Author)
5.0 out of 5 stars  See all reviews (8 customer reviews)

Available from these sellers.


3 new from £71.34 9 used from £38.95
Other Editions: RRP: Our Price: Other Offers:
Hardcover £15.00 £12.00 31 used & new from £0.85
Paperback Order it used
Audio CD (Abridged,Audiobook) £11.85 £10.66 7 used & new from £7.36
Audio Cassette (Audiobook) Order it used
Unbound Order it used

Customers Viewing This Page May Be Interested in These Sponsored Links

  (What is this?)
   Field Marketing Experts opens new browser window
www.headcount.co.uk  -  Excellent brand ambassadors Full range field marketing services 
   Student Marketing HE/FE opens new browser window
www.campusgroup.co.uk  -  Complete Student Marketing UK/EU Events/Distribution/Media/Online 
   Marketing opens new browser window
www.MarketingEssentials.co.uk  -  Everything you need to be Effective at Marketing - Leading UK Expert 
  
 

Customers Who Bought This Item Also Bought

You, Inc: The Art of Selling Yourself (Warner Business Books)

You, Inc: The Art of Selling Yourself (Warner Business Books)

by Harry Beckwith
5.0 out of 5 stars (2) 
E-myth Revisited: Why Most Small Businesses Don't Work and What to Do About It

E-myth Revisited: Why Most Small Businesses Don't Work and What to Do About It

by Michael E. Gerber
4.5 out of 5 stars (46)  £6.14
Purple Cow: Transform Your Business by Being Remarkable

Purple Cow: Transform Your Business by Being Remarkable

by Seth Godin
3.6 out of 5 stars (14)  £5.82
What Clients Love

What Clients Love

by Harry Beckwith
4.8 out of 5 stars (4)  £14.24
The 22 Immutable Laws Of Marketing

The 22 Immutable Laws Of Marketing

by Al Ries
4.4 out of 5 stars (14)  £5.44
› Explore similar items

Product details

  • Hardcover: 272 pages
  • Publisher: Texere Publishing,US; New edition edition (1 Mar 2001)
  • Language English
  • ISBN-10: 1587990660
  • ISBN-13: 978-1587990663
  • Product Dimensions: 19.4 x 13 x 2.2 cm
  • Average Customer Review: 5.0 out of 5 stars  See all reviews (8 customer reviews)
  • Amazon.co.uk Sales Rank: 334,115 in Books (See Bestsellers in Books)

    •  Would you like to update product info or give feedback on images?

  • See Complete Table of Contents

Product Description

Harvey Mackay

The one book on marketing I'd have if I could have just one. A CLASSIC.


Product Description

Many companies who claim to be selling products are really selling services. What used to be a product-driven economy is now replete with services. But unlike products, you can't touch services, hear or see them. Services are mainly just promises that somebody will do something. They are invisible. So how do you sell, develop and make them grow? This international bestseller, now in paperback, answers that question with insights on how the markets for services work and how customers think and behave towards your offering. When it comes to marketing and selling, the difference between products and services can be enormous. A treasury of bite-sized, practical and intelligent strategies, based upon the author's extensive experience. 'Selling the Invisible' will open your eyes to new ideas that will enhance the value and profitability of any company in today's service market.
See all Product Description

Suggested Tags from Similar Products

 (What's this?)
Be the first one to add a relevant tag (keyword that's strongly related to this product)
 
marketing
small business
sales
customer service
services
relationship building
entrepreneurshi p

Your tags: Add your first tag
 
See most popular tags

What Do Customers Ultimately Buy After Viewing This Item?

Selling the Invisible: A Field Guide to Modern Marketing
77% buy the item featured on this page:
Selling the Invisible: A Field Guide to Modern Marketing 5.0 out of 5 stars (8)
Selling the Invisible: A Field Guide to Modern Marketing
7% buy
Selling the Invisible: A Field Guide to Modern Marketing 4.8 out of 5 stars (6)
Invisible Touch: The Four Keys to Modern Marketing
6% buy
Invisible Touch: The Four Keys to Modern Marketing 4.4 out of 5 stars (5)
£7.46
What Clients Love
5% buy
What Clients Love 4.8 out of 5 stars (4)
£14.24
Explore similar items
 

Customer Reviews

8 Reviews
5 star:
 (8)
4 star:    (0)
3 star:    (0)
2 star:    (0)
1 star:    (0)
 
 
 
 
 
Average Customer Review
5.0 out of 5 stars (8 customer reviews)
 
 
 
 
Share your thoughts with other customers:
Most Helpful Customer Reviews

 
27 of 27 people found the following review helpful:
5.0 out of 5 stars ...full of sensible, real-world advice..., 10 Aug 2001
As the owner of an e-business consultancy & development agency, I have a technical background as opposed to a sales & marketing one. Therefore, I need books that will help me improve my business skills without having a detrimental effect on my time.

With an amusing, no-nonsense writing style, the author has created a book that is a pleasure to read and is full of sensible, real-world advice.

The best thing about this book, however, is the fact that the advice is given out in a series of small, anecdotal tales, each ending in a succinct statement of the point! This allowed me to read the book in 5-minute bursts, with the points hitting home and being remembered.

I've been integrating many of these ideas into my approach to running and marketing my business, and I'm already experiencing positive results. Highly recommended!

Comment Comment | Permalink | Was this review helpful to you? Yes No (Report this)



 
18 of 18 people found the following review helpful:
5.0 out of 5 stars Now there's no excuse, 8 Feb 2001
Didn't want to fork out the big dosh on the hardback of this "service" industry masterpiece? Here's the paperback version, but be forewarned: you might as well order a copy for everyone in your office, and your clients, now, before it too sells out.

And don't let that "service" perspective put you off: who's not selling intangibles? You compete--and win--on intangibles. This book (despite its US origins--or perhaps because of them) quickly and easily cuts to the chase in small snippets of insight. Great tube/train/bog reading and a fantastic, invigorating call to action.

Comment Comment | Permalink | Was this review helpful to you? Yes No (Report this)



 
9 of 11 people found the following review helpful:
5.0 out of 5 stars If you're in business......, 5 Sep 2003
By A Customer
Bought this book on the back of "The Invisible Touch" (the sequel) which I had picked up on a whim in an airport! This is not only possibly THE definitive book on marketing, but essential reading for anyone in business! Not the same old spin and tired ideas, this book makes you stop and think how you can apply things to your own situation. Written in short chunks and simple language there's pretty much something for everyone here.
Comment Comment | Permalink | Was this review helpful to you? Yes No (Report this)


Share your thoughts with other customers: Create your own review
 
 
 
Most Recent Customer Reviews

5.0 out of 5 stars Marketing made simple
Hello. My name is Gary Shane McGill and I have a Master of Business Administration degree from Wilmington University (formerly Wilmington College back in Delaware, USA). Read more
Published 16 months ago by G. S. MCGILL

5.0 out of 5 stars Quantifying the Intangible

Actually, this book is less about "selling" than it is about establishing and then nourishing relationships, not only with clients and prospective clients but also with... Read more
Published on 2 Mar 2007 by Robert Morris

5.0 out of 5 stars A must-read to create amazing client experience
'Selling the invisible' is a straight-talking approach to creating service that leads great client experience. Read more
Published on 26 Mar 2006 by Harun Rabbani

5.0 out of 5 stars An Excellent Idea Generator
An excellent book for those interested in utilizing well put experiences for the generation of their own ideas, perspectives and approaches. Read more
Published on 1 Sep 2004

5.0 out of 5 stars Excellent.
This is an excellent book for the any level - perfect for the service industry, whether you are a one-man band or running a larger department. Read more
Published on 21 May 2004

Only search this product's reviews


Customer Discussions

This product's forum
Discussion Replies Latest Post
No discussions yet

Ask questions, Share opinions, Gain insight
Start a new discussion
Topic:
First post:
Prompts for sign-in
 


Active discussions in related forums
   
Related forums

Listmania!

Create a Listmania! list

Look for similar items by category

Look for similar items by subject














i.e., each product must be in subject 1 AND subject 2 AND ...

Feedback

Ad

Your Recent History

 (What's this?)

After viewing product detail pages or search results, look here to find an easy way to navigate back to pages you are interested in.