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The Medium is the Massage (Paperback)

by Marshall McLuhan (Author), Quentin Fiore (Author), Jerome Agel (Author)
4.0 out of 5 stars  See all reviews (2 customer reviews)

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Product details

  • Paperback: 160 pages
  • Publisher: Gingko Press; New edition edition (23 May 2001)
  • Language English
  • ISBN-10: 1584230703
  • ISBN-13: 978-1584230700
  • Product Dimensions: 17.8 x 10.4 x 1.8 cm
  • Average Customer Review: 4.0 out of 5 stars  See all reviews (2 customer reviews)
  • Amazon.co.uk Sales Rank: 191,142 in Books (See Bestsellers in Books)

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Product Description

Synopsis

First published in 1967, this text is now more relevant than ever, as McLuhan's foresights about the impact of new media is actualized at unprecedented speeds via the Internet. It portrays technologies as an extension of man, illustrating how our senses are massaged and our preceptions altered as these devices become integral parts of our lives.
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Average Customer Review
4.0 out of 5 stars (2 customer reviews)
 
 
 
 
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7 of 7 people found the following review helpful:
4.0 out of 5 stars An interesting little number..., 2 Jan 2004
This book is an interesting collaboration of philosophical ideas and graphic design.
It offers a condensed retelling of McLuhan's basic theories. I would recommend this book as it is easily accessable and readable as much for the use of imagery as for the use of words. If you want a series and indepth look at McLuhans work then 'the mechanical bride' or 'understanding media' would be far more suitable as they contain far more information. But i still highly regard this book as almost a conceptual piece.
A classic and highly memorable work as well as a fun and insightful read, highly recommended.
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7 of 8 people found the following review helpful:
4.0 out of 5 stars Essentially thought-provoking, in both design and content, 14 Jan 2002
Marshall McLuhan and Quentin Fiore's though-provoking analysis of "media". From how it can influence your opinions to how you interpret a corporate logo. An essential read that makes you sit up and think, and is still very relevant today, considering that it was first published in 1967.
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