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Designing Across Cultures: How to Create Effective Graphics for Diverse Ethnic Groups

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Designing Across Cultures: How to Create Effective Graphics for Diverse Ethnic Groups (Hardcover)
by Ronnie Lipton (Author)

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12 used & new available from �4.36

Product details

Hardcover: 192 pages
Publisher: How Design Books (31 Mar 2002)
Language English
ISBN-10: 1581801947
ISBN-13: 978-1581801941
Product Dimensions: 28.7 x 22.7 x 2 cm
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Amazon.co.uk Sales Rank: 52,433 in Books (See Bestsellers in Books)

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Product Description

Synopsis
Designing Across Cultures shows designers how to create effective advertisements and designs for other groups by understanding which symbols, images, colours and typography they find most appealing - and which they don't! Freelancers and agencies alike will find this book invaluable! It features examples, case studies, before & after comparisons, and the dos and don'ts of designing for other cultures. Also included are interviews with the heads from some of the leading agencies, providing even more great advice for designers.

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