Join Amazon Prime and get unlimited Free One-Day Delivery. Already a member? Sign in.
Frequently Bought Together
Customers Who Bought This Item Also Bought
by R Arnheim
|
All Consuming Images: The Politics of Style in Contemporary Culture by Stuart Ewen |
by Carl Gustav Jung
|
by Jesper. Kunde
|
by Sebastian Faulks
|
Product details
Would you like to update product info or give feedback on images?
|
Customers Viewing This Page May Be Interested in These Sponsored Links(What is this?) |
Product Description
Product Description
A diverse group of multicultural and interdisciplinary experts challenge the existing traditional theory that communication hinges on transmission and that the audience is just a passive receptacle. They investigate the physical, visual, cognitive and cultural meanings of messages created by communication and graphic designers. These essays show how personal interests, intellectual development, value systems, emotional states, and cultural background all affect the way in which we process information. It offers ground-breaking theories on how we communicate a message as the essayists challenge the traditional theory of the message being the message, and instead bring forth a new theory on how one's life affects the way a message is interpreted. It covers many subjects of interest to readers on how we communicate through design, clothing, corporate logos, signs, teaching, and even space exploration. Communication and communication design has drastically changed in the 21st century and here, for the first time, is an analysis of how information is really shared and understood. It shows designers that they need to take responsibility for that fact that the objects they design affect the behaviours of people.
About the Author
Jorge Frascara is an internationally renowned authority on communication design. He has been president of Icograda, and chairman of art and design at the University of Alberta, Canada, where he taught visual communication design. He has worked on film animation. The author of Communication Design (2004).
A diverse group of multicultural and interdisciplinary experts challenge the existing traditional theory that communication hinges on transmission and that the audience is just a passive receptacle. They investigate the physical, visual, cognitive and cultural meanings of messages created by communication and graphic designers. These essays show how personal interests, intellectual development, value systems, emotional states, and cultural background all affect the way in which we process information. It offers ground-breaking theories on how we communicate a message as the essayists challenge the traditional theory of the message being the message, and instead bring forth a new theory on how one's life affects the way a message is interpreted. It covers many subjects of interest to readers on how we communicate through design, clothing, corporate logos, signs, teaching, and even space exploration. Communication and communication design has drastically changed in the 21st century and here, for the first time, is an analysis of how information is really shared and understood. It shows designers that they need to take responsibility for that fact that the objects they design affect the behaviours of people.
About the Author
Jorge Frascara is an internationally renowned authority on communication design. He has been president of Icograda, and chairman of art and design at the University of Alberta, Canada, where he taught visual communication design. He has worked on film animation. The author of Communication Design (2004).
Suggested Tags from Similar Products(What's this?)Be the first one to add a relevant tag (keyword that's strongly related to this product)
|
Customer Reviews
There are no customer reviews yet. Create your own review
| |||
Video reviews
|
 |
Customer Discussions
Beta (What's this?)|
This product's forum
(0 discussions)
Ask questions, Share opinions, Gain insight
Active discussions in related forums
|
Related forums
|
|||||||||||||||||||||
Listmania!
|
|
Look for similar items by category
- Books > Art, Architecture & Photography > Design Studies > Graphic Design
- Books > Art, Architecture & Photography > Design Studies > Industrial Design
- Books > Art, Architecture & Photography > Painting & Drawing
- Books > Business, Finance & Law
- Books > Society, Politics & Philosophy > Social Sciences > Communication Studies
Feedback
- Would you like to update product info or give feedback on images?
- I am the Author, and I want to comment on my book.
- I am the Publisher, and I want to comment on this book.
Health & Beauty at Amazon.co.uk |
Let Olay Amaze You |
Treat Someone
With an Amazon.co.uk Gift Certificate, you can get them what they want (even if you don't know what that is). |
||||||||
| |||||
Your Recent History
(What's this?)|
You have no recently viewed items or searches.
After viewing product detail pages or search results, look here to find an easy way to navigate back to pages you are interested in. Look to the right column to find helpful suggestions for your shopping session. |
Continue Shopping: Top Sellers
| ||||
Amazon Home | |
| International Sites: United States | Germany | France | Japan | Canada | China | |
| Business Programs: Sell on Amazon | Fulfilment by Amazon | Join Associates | Join Advantage | |
| Customer Service | Help | View Basket | Your Account | |
| About Amazon.co.uk | Careers at Amazon | |
| Conditions of Use & Sale | Privacy Notice © 1996-2009, Amazon.com, Inc. and its affiliates |