Frequently Bought Together
Customers Who Bought This Item Also Bought
by R Arnheim
|
by Jorge Frascara
|
All Consuming Images: The Politics of Style in Contemporary Culture by Stuart Ewen |
by Jesper. Kunde
|
by Patrick Suskind
|
Product details
Would you like to update product info or give feedback on images?
|
Product Description
Product Description
A diverse group of multicultural and interdisciplinary experts challenge the existing traditional theory that communication hinges on transmission and that the audience is just a passive receptacle. They investigate the physical, visual, cognitive and cultural meanings of messages created by communication and graphic designers. These essays show how personal interests, intellectual development, value systems, emotional states, and cultural background all affect the way in which we process information. It offers ground-breaking theories on how we communicate a message as the essayists challenge the traditional theory of the message being the message, and instead bring forth a new theory on how one's life affects the way a message is interpreted. It covers many subjects of interest to readers on how we communicate through design, clothing, corporate logos, signs, teaching, and even space exploration. Communication and communication design has drastically changed in the 21st century and here, for the first time, is an analysis of how information is really shared and understood. It shows designers that they need to take responsibility for that fact that the objects they design affect the behaviours of people.
About the Author
Jorge Frascara is an internationally renowned authority on communication design. He has been president of Icograda, and chairman of art and design at the University of Alberta, Canada, where he taught visual communication design. He has worked on film animation. The author of Communication Design (2004).
Suggested Tags from Similar Products(What's this?)Be the first one to add a relevant tag (keyword that's strongly related to this product)
|
Customer Reviews
|
There are no customer reviews yet.
|
|||
|
Video reviews
|
 |
Customer Discussions
|
This product's forum
Active discussions in related forums
|
Related forums
|
Listmania!
![Favourite Reads [In Paperback]](http://ecx.images-amazon.com/images/I/51FiaakuMPL._AA60_.jpg)
Look for similar items by category
- Books > Art, Architecture & Photography > Design Studies > Graphic Design
- Books > Art, Architecture & Photography > Design Studies > Industrial Design
- Books > Art, Architecture & Photography > Graphic Arts > Bestsellers
- Books > Art, Architecture & Photography > Painting & Drawing
- Books > Business, Finance & Law
- Books > Society, Politics & Philosophy > Social Sciences
Look for similar items by subject
Feedback
- Would you like to update product info or give feedback on images?
- I am the Author, and I want to comment on my book.
- I am the Publisher, and I want to comment on this book.
Your Recent History
(What's this?)|
After viewing product detail pages or search results, look here to find an easy way to navigate back to pages you are interested in. |
