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Creating the Perfect Design Brief: How to Manage Design for Strategic Advantage

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Creating the Perfect Design Brief: How to Manage Design for Strategic Advantage (Paperback)

by Peter L. Phillips (Author)

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Design Management: Managing Design Strategy, Process and Implementation by Kathryn Best
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Product details

Paperback: 224 pages
Publisher: Allworth Press,U.S. (Mar 2004)
Language English
ISBN-10: 1581153244
ISBN-13: 978-1581153248
Product Dimensions: 22.6 x 15.2 x 1.4 cm
Average Customer Review: No customer reviews yet. Be the first.
Amazon.co.uk Sales Rank: 147,514 in Books (See Bestsellers in Books)
Popular in this category:
#27 in Books > Business, Finance & Law > Management > Research & Development

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Product Description

Product Description
In one of the only books of its kind, a veteran design consultant offers the tools for success gained from nearly 30 years of developing corporate and brand identity programs. Readers will discover the most effective formats for design briefs, how to structure the best possible team, what distinguishes a great design brief from an adequate one, how to use the brief in project tracking, as a measuring tool, and as a means of getting approval for a design solution; and much, much more

About the Author
Peter L. Phillips is a 30-year design industry veteran and internationally recognized expert in developing corporate and brand identity design programs. An author and brand identity consultant for many Fortune 500 companies,

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