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The Graphic Designer's Guide to Pricing, Estimating and Budgeting

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The Graphic Designer's Guide to Pricing, Estimating and Budgeting (Paperback)

by Theo Stephan Williams (Author)

5.0 out of 5 stars See all reviews (2 customer reviews)

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Product details

Paperback: 192 pages
Publisher: Allworth Press,U.S.; 2nd Revised edition edition (23 Aug 2001)
Language English
ISBN-10: 1581150989
ISBN-13: 978-1581150988
Product Dimensions: 24.9 x 16.8 x 1.8 cm

Average Customer Review: 5.0 out of 5 stars See all reviews (2 customer reviews)

Amazon.co.uk Sales Rank: 195,799 in Books (See Bestsellers in Books)
Popular in these categories:
#3 in Books > Art, Architecture & Photography > Art Issues > Art Sales & Auctioneering
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Product Description

A comprehensive guide to graphic design pricing procedures. It seeks to provide start-up and experienced design business owners with useful, creative methods for achieving profitability. Revised and updated, this edition covers: how to set rates; flushing out the competition; Internet pricing; pricing options; preparing an estimate; proposals; establishing and managing budgets; negotiating; and positioning the firm.

About the Author

Theo Stephan Williams is the founder of Real Art Design Group, Inc., an award-winning, full-service graphic firm whose international client-base includes Universal Studios Hollywood, the Walt Disney Company, and Mead Corporation. The author of The Streetwise Guide to Freelance Graphic Design and Illustration (1998, Northlight, ISBN 0891348018), she has taught college courses in graphic design theory and frequently speaks at conferences and seminars about pricing and budgeting techniques and handling communication challenges in the creative industry. She lives in Los Alamos, California.

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33 of 33 people found the following review helpful:

5.0 out of 5 stars My New Bible!!!, 15 Jun 2004

By	R. Hall "richie_hall" - See all my reviews (REAL NAME)

i had read this over a weekend and found it hard to put down and is not very heavy apart from a couple of places such as putting a value on your time/working out figures needed for a business plan. all essential infomation if you need finance to start your business, and all from a design perspective which is great! she looks at topics from two points of view, firstly she lets you in on how she started her agency, which is now fairly large, and secondly gives you the point of view from the freelancer/small design agency. so everyone is covered.

the author is actually quite funny in places, giving examples of situations she has been in with various clients over the years while she has been in business. she slips these stories into topics such as billing clients, breaking ties with clients, networking etc - topics that would normally be dull she brings to life from the designers point of view.

she also includes a section on paperwork, lots of hints and tips - time sheets, making a legal document out of an estimate etc, all the templates are here to get your design agency started. the legal stuff is fairly basic, and covers what you would expect from a client - there were only a few points that you would likely remove for use in the UK, but then i'm no legal eagle.

do not let the fact that this is an american book put you off. the content/issues covered are the same the world over, and the types of money she uses as examples are more or less the same as the UK. also the sections she covers for making a business plan are exactly the same as over here, again, from a design perspective.

so a great book on the business side of graphic design - and all from an established designers point of view! a must if you are going to freelance/set up your own design agency.

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21 of 21 people found the following review helpful:

5.0 out of 5 stars Essential reading if you're planning to go freelance, 2 Mar 2004

By	E. Collins "Mrs C" (Sussex, United Kingdom) - See all my reviews (REAL NAME)

I found this book extremely useful. This is the nitty gritty of what you need to know regarding pricing policy and how to handle your customers if you're planning to go freelance. Quite complicated in places, but tons of really useful advice & various formats for forms/paperwork etc. I definately feel more confident & well informed about my pricing policy after reading this. Also some good hints for handling tricky situations with clients & how to build/maintain good client relationships. Although written for a US audience, the advice & formulas are jsut as relevant for the UK (or any other country's) market.

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