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Digital Design Business Practices (Paperback)
by Liane Sebastian (Author)

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Product details

Paperback: 416 pages
Publisher: Allworth Press,U.S.; 3Rev Ed edition (1 Jul 2001)
Language English
ISBN-10: 1581150865
ISBN-13: 978-1581150865
Product Dimensions: 25.2 x 17.2 x 2.3 cm
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Amazon.co.uk Sales Rank: 1,391,735 in Books (See Bestsellers in Books)

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Product Description

Synopsis
A guide to managing successful, moneymaking Web- and print-design projects, and a reference to business practices in today's burgeoning digital marketplace. Covering planning, ownership, responsibilities, development, communications and efficient techniques for beating deadlines, the book reveals what it takes to succeed each step of the way in running a design business and managing projects. Previously published as "Electronic Design and Publishing", this third edition has been updated and expanded to include five new chapters about Web strategy, planning, design and construction. The practical advice is illustrated with examples of what works and what doesn't work in managing budgets, handling copyrights, dealing with decision-makers, and negotiating disputes.