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Search Engine Optimization and Placement: An Internet Marketing Course for Webmasters
 
 
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Search Engine Optimization and Placement: An Internet Marketing Course for Webmasters (Paperback)

by Renee Kennedy (Author), Terry Kent (Author) "Successful search engine (SE) optimization requires strong organization, and this booklet, written for amateur optimizers, takes such organization to a new level ..." (more)
1.7 out of 5 stars  See all reviews (3 customer reviews)

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Product details

  • Paperback: 81 pages
  • Publisher: Universal Publishers,US (1 April 2001)
  • Language English
  • ISBN-10: 1581126794
  • ISBN-13: 978-1581126792
  • Product Dimensions: 22.1 x 13.2 x 0.8 cm
  • Average Customer Review: 1.7 out of 5 stars  See all reviews (3 customer reviews)
  • Amazon.co.uk Sales Rank: 2,130,892 in Books (See Bestsellers in Books)

    Popular in this category:

    #89 in  Books > Business, Finance & Law > Sales & Marketing > Database Marketing

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Product Description

Synopsis

This guidebook takes internet promotion to the next level. It provides a step-by-step guide on how to improve your web site's ranks in search engines and how to get your site listed in online directories. Included inside the book are worksheets that will help keep track of keywords, meta tags, where you've submitted your site, and more.
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Successful search engine (SE) optimization requires strong organization, and this booklet, written for amateur optimizers, takes such organization to a new level. Read the first page
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Front Cover | Copyright | Table of Contents | Excerpt
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Customer Reviews

3 Reviews
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Average Customer Review
1.7 out of 5 stars (3 customer reviews)
 
 
 
 
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Most Helpful Customer Reviews

 
10 of 10 people found the following review helpful:
1.0 out of 5 stars Vague generalisation not worth the money, 16 Sep 2003
This book is only 76 pages, with a large number of those being pages with example forms. The information is basically good and well founded, but of no use to anyone but the ABSOLUTE beginner to search engine optimisation that wishes to improve their own site. The inclusion of forms to help planning and tracking a search engine promotion strategy attracted me to this book, however it wasn’t enough for me to believe that it was worth the money. The forms are just guides on writing lists of search engines, dates and the promotions you made towards them. The beginning of this book states that it’s for amateurs, which it certainly is. Ironically the online guide to the book (http://www.thewritemarket.com/intro.shtml) has a small amount of value to it.
In short, this is not worth the money and I’m sorry I purchased it.
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5 of 5 people found the following review helpful:
1.0 out of 5 stars Poor content and not much of it, 30 Dec 2003
By Matthew L. Peskett "peskett_books" (Dorking) - See all my reviews
(REAL NAME)   
Probably the worst quality search engine optimisation book I've purchased. 50% of the content seems to consist of blank pages and what there was wasn't anything more than that already available on the web for free. Sorry but I really would steer clear.
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4 of 4 people found the following review helpful:
3.0 out of 5 stars Useful, but nothing new, 16 Aug 2003
By A Customer
Although this book does contain useful information, there is nothing that cannot be found for free on the internet. The main advantage of this book is having all of the information structured and in one place.
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