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Sun Tzu: The Art of War for Managers - 50 Strategic Rules
 
 

Sun Tzu: The Art of War for Managers - 50 Strategic Rules (Paperback)

by Gerald A. Michaelson (Editor) "The vision of what the organization wants to be must be planned with an awareness of reality ..." (more)
4.9 out of 5 stars See all reviews (8 customer reviews)
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Product details

  • Paperback: 224 pages
  • Publisher: Adams Media Corporation; New edition edition (31 Mar 2001)
  • Language English
  • ISBN-10: 1580624596
  • ISBN-13: 978-1580624596
  • Product Dimensions: 22.4 x 15.2 x 1.8 cm
  • Average Customer Review: 4.9 out of 5 stars See all reviews (8 customer reviews)
  • Amazon.co.uk Sales Rank: 3,087 in Books (See Bestsellers in Books)

    Popular in these categories:

    #3 in  Books > Business, Finance & Law > Management > Strategy
    #4 in  Books > Business, Finance & Law > Management > Management Skills > Leadership
    #26 in  Books > Reference > Transport

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Product Description

From the Author
Why this managers edition of Sun Tzu?
In reading Sun Tzu, I found it difficult to understand the meaning of some passages. As I read other translations, I discovered new information because each individual translated the Chinese ideogram with different meanings based on his personal background. After years of research, I collected all the English language translations and used this information to clarify Sun Tzu's strategic concepts.

On a trip to Beijing, I secured this new translation by Chinese scholars and used it as the basis for this new work. I have divided "The Art of War" into 50 discrete sections each setting forth a different strategic thought. The translated copy is on the left page along with appropriate clarification from other translators. The facing page contains commentary about how this strategic thought applies to business situations.

In summary, this book has three unique features: 1. A new translation. 2. Clarifies Sun Tzu's words by comparing passages with other translations. 3. Useful examples of how others have applied key strategic principles.

The value of Sun Tzu's work is its ability to simplify the complexity of strategic thinking. The major value of this work is clarification of the original work along with advice for practical application. My wish is that you will find this book an enjoyable read and useful in your business and personal life. --This text refers to an out of print or unavailable edition of this title.


Inside This Book (Learn More)
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The vision of what the organization wants to be must be planned with an awareness of reality. Read the first page
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Sun Tzu: The Art of War for Managers - 50 Strategic Rules
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Customer Reviews

8 Reviews
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Average Customer Review
4.9 out of 5 stars (8 customer reviews)
 
 
 
 
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Most Helpful Customer Reviews

 
12 of 13 people found the following review helpful:
5.0 out of 5 stars Even More Relevant and Valuable Today, 6 Feb 2006
By Robert Morris (Dallas, Texas) - See all my reviews
(TOP 100 REVIEWER)    (REAL NAME)   
The review which follows is of a book which I read when it was first published in 1999. I recently re-read it. Here are my reactions to it seven years later.

Many of those who read my reviews are owners/CEOs of small businesses. Whenever I receive an e-mail from one of them asking me to recommend books which will be of greatest practical value, I always include a choice of R.L. Wing's or Samuel B. Griffith's translation of Sun Tzu's The Art of War on the list. Occasionally, someone who has read The Art of War asks for a recommendation of related sources. There are several to select from, notably The Art of Business: In the Footsteps of Giants written by Raymond T. Yeh and Stephanie H. Yeh; two books by Mark R. McNeilly, Sun Tzu and the Art of Business and Sun Tzu and the Art of Modern Warfare; and this one, which I read when it was first published in 2001 and only now am I reviewing. Here are a few of the reasons for my rating of Michaelson's book.

First, Michaelson has selected and then discusses 50 "strategic rules" suggested by Sun Tzu's classic. To facilitate and support periodic review, the key concepts are summarized on pages 169-190 and range from" Thoroughly Assess Conditions" to "Practice Counterintelligence." Don't expect any head-snappers. The greatest value of The Art of War is that it helps, indeed insists that its reader think strategically. (Please keep in mind that it was written 2,500 years ago.) Michaelson fully understands that. His purpose is to apply ancient concepts to major perils and opportunities in the contemporary.

I also appreciate Michaelson's provision of several reader-friendly sections such as those in which he quotes a passage from The Art of War and then offers a "translation" of its relevance, followed by a "Manager's Commentary" in which he recommends appropriate application of Sun Tzu's insight. Throughout his rigorous and eloquent narrative, Michaelson also includes checklists such as the one found on page 114 when he identifies "key ingredients" which are common to all growing organizations: customer focus by creating systems that deliver perceived value; selection (i.e. hiring) of decent as well as competent people; and then training them with highly-interactive learning sessions which are both formal and on-the-job.

Finally, I hold this book in high regard because Michaelson also includes 13 brief but insightful commentaries by senior-level executives who share their own real-world experiences. Fort example, Domminick Attanosio (senior advisor, Young and Partners, LLC) explains how a public pharmaceutical company developed a new delivery system to adjustable dosing of oral medications by following each of several of Sun Tzu's basic principles:

"Know the enemy and know yourself, and you can fight 100 battles with no danger of defeat."

"Travel where there is no enemy."

"Pursue one's strategic designs to overawe the enemy."

"An army can be raised only when there is money at hand."

"The general whose only interest is to protect his people and promote the best interests of his sovereign is the precious jewel of the state."

"The enlightened rulers must deliberate upon the plans to go to battle, and good generals generally execute them,."

"To subdue the enemy without fighting is the supreme excellence."

Obviously, it would be a fool's errand to manage by slogans but even more foolish to ignore what can be learned from sources such as Sun Tzu's The Art of War. The knowledge these sources provide can -- and should -- guide and inform the careful selection and then effective execution of appropriate strategies and tactics. Credit Michaelson with a thorough understanding and brilliant interpretation of what can be learned from arguably the world's first management consultant.

Bravo!

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7 of 9 people found the following review helpful:
5.0 out of 5 stars Very dynamic for businessmen that are committed to success, 19 Jun 1999
By A Customer
Mr. Michaelson displayed a rare ability to explain the Chinese version into a understandable text. Success in todays manufacturing world is hard to come by. The knowledge gained regarding marketing strategy and process improvement techniques has become very valuable in my personal career as a Materials Manager.
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2 of 2 people found the following review helpful:
5.0 out of 5 stars Makes Sun Tzu's classic work accessible for managers., 3 Dec 1998
By A Customer
This is likely the best translation and commentary available for managers who wish to understand the principles and wisdom of Sun Tzu. Michaelson's commentaries take Sun Tzu's principles and provide a business context which business executives can understand and use. He has a talent for making the inscrutable seem obvious and entertaining.

This should be must read material for anyone interested in the application of Sun Tzu's principles to todays business problems.

Michaelson offers his highly developed skill in making tried and proven military principles applicable to business managers. His insights are invaluable. I would also recommend his "Winning the Marketing War" which does the same thing for western military strategists. Also a must read.

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Most Recent Customer Reviews

5.0 out of 5 stars Essential Reading......
I won't dwell on what the others have said, other than to endorse their comments and recommend this book as an essential part of your library. Read more
Published 1 month ago by Mr. M. Crane

4.0 out of 5 stars Easy to understand & read
Gerald Michaelson has done an excellent job of summarising different translations & extracting business lessons from AoW. Read more
Published on 9 Mar 2005 by Mark John Holloway

5.0 out of 5 stars A required field manual for marketing war competitors.
Michaelson's subject, predicate,and direct object style of writing in "Sun Tzu:The Art of War for Managers" makes this reading a professional must for all hands who... Read more
Published on 20 Jan 1999

5.0 out of 5 stars Great application of the Sun Tzu classic to business.
If you want to get a clear understanding of how this Sun Tzu classic applies to todays business situations, this is the best book to read. Read more
Published on 8 Dec 1998

5.0 out of 5 stars Sun Tzu in a new translation with helpful commentary
Michaelson clarifies Sun Tzu's military strategy in this new translation and commentary. The book contains 50 excerpts from The Art of War with commentary on the facing page... Read more
Published on 19 Nov 1998

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