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The Ultimate Sales Letter
 
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The Ultimate Sales Letter (Paperback)

by Daniel Kennedy (Author)
4.0 out of 5 stars See all reviews (5 customer reviews)

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Paperback (3rd Revised edition) £10.99 £9.89 18 used & new from £5.47

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Product details

  • Paperback: 195 pages
  • Publisher: Adams Media Corporation; 2nd Ed edition (Feb 2001)
  • Language English
  • ISBN-10: 1580622577
  • ISBN-13: 978-1580622578
  • Product Dimensions: 22.9 x 15.5 x 1.5 cm
  • Average Customer Review: 4.0 out of 5 stars See all reviews (5 customer reviews)
  • Amazon.co.uk Sales Rank: 421,212 in Books (See Bestsellers in Books)

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Product Description

Synopsis
This new edition of The Ultimate Sales Letter has clear and dynamic examples that will help anyone write the ultimate sales letter. It will help readers target their customer base as quickly as possible and draw them in with Dan Kennedy's creative and inspiring graphic enhancement ideas at their fingertips. Readers will find: * Dan Kennedy's 28 proven steps to a top-notch sales letter * Fill-in-the-blank headlines, with examples * Tips for improving readability * How to use bullets, lists, numbering, underlining, bold-facing, size and font style * How to use the "P.S." to their advantage * And so much more!

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Customer Reviews

5 Reviews
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11 of 12 people found the following review helpful:
4.0 out of 5 stars a bit in your face but useful, 23 Mar 2003
I bought this to help my sales process, and nearly put it down after the first 5 pages, but I continued, and was rewarded with more information than I got from more expensive books. It has helped me change the processes and write better letters, not as a guide but a provider of gems of information. If I am still here in a year, this book has a part in it
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15 of 17 people found the following review helpful:
5.0 out of 5 stars Phenomenal Resource Worth Much More Than Its Price, 4 Jul 1997
By A Customer
This review is from: The Ultimate Sales Letter (Paperback)
This is simply a very well-thought-out, phenomenal resource for any business owner. I have yet to find any better book about writing sales copy except for Brian Keith Voiles' Advertising Magic. The steps Kennedy explains are simple and doable, and he has a gift for telling the nuts n' bolts of writing excellent sales letters. Get it!
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10 of 12 people found the following review helpful:
5.0 out of 5 stars Apply the techniques in this book, 23 Oct 2003
By M. P. D. Wheatley - See all my reviews
(REAL NAME)   
I have used a number of techniques taught in this book. The problem agitate solve formula is a winner, I applied that plus many more of his strategies including a multi step letter campaign for a client resulting in a 4% response rate as a direct result of implementing what Dan Kennedy teaches in this excellent paperback.
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Most Recent Customer Reviews

1.0 out of 5 stars Selling garbage to airheads?
...in that case this book might be for you.

The book is absolutely useless if you are selling complex solutions and / or to businesses or educated people. Read more

Published on 31 Jul 2005 by dragon_of_norway

5.0 out of 5 stars This is the Entrepreneuial Copywriter's Bible
I read this book several years ago and I've gone on to read every book he's published since. The only thing wrong with the book is the title. Read more
Published on 3 April 1998

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