Product Description
Streetwise is devoted exclusively to business topics. From writing business plans, to financing, to building Web site traffic, these books provide everything ambitious business professionals need. Business happens in the real world, not the classroom. Streetwise recognises this and delivers the goods - fast. No fluff. No wasted time. Just cutting-edge information managers and small business entrepreneurs need to run their business successfully.
From the Author
There are new and better ways to turn on employeesI wrote this book to share some striking insights I learned from my studies about how to inspire your people. Most employees are on the 'resistance path,' characterized by negative attitudes, pessimism, and reluctance to volunteer, take risks, or go the extra mile. In this book I show how exceptional managers are able to shift their people onto the performance path and awaken their internal drive to grow and achieve through their work. I cover many new ideas in the areas of emotional motivation, interpersonal skills, leadership styles, and how to use informative and positive feedback and rewards. And I include lots of idea boxes and mini-cases to help readers benchmark great ideas from other innovators. If you are feeling frustrated with how your people or your organization perform, I highly recommend you have a look at these new strategies and solutions. And I urge you to do so before prescribing standard rewards and recognition programs, because they may or may not work, depending upon the foundations in place in your organization. I've also included some striking evidence from my own studies and from the database of Surcon International to help you tease out the links between how you treat your people and what your bottom-line numbers do. The techniques I cover in the book can drive roughly 40% of the variation in profits in most businesses, yet currently receive less than 1% of managers' time and attention. If you'd like to learn more about this book before purchasing or to "check out" my firm and my credentials, feel free to visit streetwisemotivation.com. Thanks for your interest! By the way, many people have asked me if this book is applicable to non-business contexts. Yes, it is. The basic techniques seem to work well in teaching, running non-profits, and coaching athletic teams, for example. People are people, wherever they may be, and they all need some help to get inspired and achieve their full potential.
