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Changing Minds: The Art and Science of Changing Our Own and Other People's Minds (Leadership for the Common Good)

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Changing Minds: The Art and Science of Changing Our Own and Other People's Minds (Leadership for the Common Good) (Hardcover)
by Howard Gardner (Author) "WE TALK ALL THE TIME about changing minds ..." (more)

(5 customer reviews)

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Product details

Hardcover: 288 pages
Publisher: Harvard Business School Press (1 Mar 2004)
Language English
ISBN-10: 1578517095
ISBN-13: 978-1578517091
Product Dimensions: 23.4 x 16.4 x 2.6 cm

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(5 customer reviews)

Amazon.co.uk Sales Rank: 124,656 in Books (See Bestsellers in Books)

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Other Editions: Paperback (1) | All Editions

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Product Description

The Guardian, October 28, 2006
Gardner's subtle, intelligent analysis of our mercurial mental
processes is a master class in the art and science of persuasion
--This text refers to an out of print or unavailable edition of this title.

Product Description

Insights into One of the Greatest Mysteries of Human Behavior

Minds are exceedingly hard to change. Ask any advertiser who has tried to convince consumers to switch brands, any CEO who has tried to change a company's culture, or any individual who has tried to heal a rift with a friend. So many aspects of life are oriented toward changing minds-yet this phenomenon is among the least understood of familiar human experiences.

Now, eminent Harvard psychologist Howard Gardner, whose work has revolutionized our beliefs about intelligence, creativity, and leadership, offers an original framework for understanding exactly what happens during the course of changing a mind-and how to influence that process.

Drawing on decades of cognitive research and compelling case studies-from famous business and political leaders to renowned intellectuals and artists to ordinary individuals-Gardner identifies seven powerful factors that impel or thwart significant shifts from one way of thinking to a dramatically new one.

Whether we are attempting to change the mind of a nation or a corporation, our spouse's mind or our own, this book provides insights that can broaden our horizons and improve our lives.

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Inside This Book (Learn More)

First Sentence
WE TALK ALL THE TIME about changing minds. Read the first page

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