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The Weather Channel: The Improbable Rise of a Media Phenomenon

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The Weather Channel: The Improbable Rise of a Media Phenomenon (Hardcover)
by Frank Batten (Author), Jeffrey L. Cruikshank (Author) "The date, as I will not soon forget, was July 30, 1981 ..." (more)

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Product details

Hardcover: 304 pages
Publisher: Harvard Business School Press (1 April 2002)
Language English
ISBN-10: 1578515599
ISBN-13: 978-1578515592
Product Dimensions: 23.4 x 15.5 x 2.8 cm
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Amazon.co.uk Sales Rank: 832,946 in Books (See Bestsellers in Books)

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Product Description

Book Description
The engaging, inside story of The Weather Channel as told by its founder. The Weather Channel is one of the staples of cable television and one of the strongest and most trusted brands in the media business.

Synopsis
Former Weather Channel Chairman and CEO Batten recounts the first twenty years of the popular cable network, discussing the business, technological, and meteorological innovations responsible for its success.

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First Sentence
The date, as I will not soon forget, was July 30, 1981. Read the first page

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Front Cover | Table of Contents | Excerpt | Index | Back Cover

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