Book Description
The engaging, inside story of The Weather Channel as told by its founder. The Weather Channel is one of the staples of cable television and one of the strongest and most trusted brands in the media business.
From the Publisher
The story of a cable network that succeeded when almost all the experts predicted it would fail.
Huge built-in, loyal audience: Today, The Weather Channel has 103 million viewers. And, at last count, weather.com’s 12 million visitors produced approximately 264 million hits per month.
On one level, this is a swashbuckling story of high-stakes entrepreneurship in an unlikely venue, complete with colorful personalities, personal and institutional dramas, and unexpected plot twists.
On a deeper level, it is a fascinating case study of a large media business both experiencing and driving major technological change, complete with strategic insight into how and when to adopt new technologies.
A behind-the-scenes look at the development and deployment of new technologies. The Weather Channel's success was brilliantly carried over into the Internet space.
An often cliff-hanging story with a conversational tone.
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