Amazon.co.uk Review
There is something very strange about the new economy. On the one hand economists say that there is no such thing, in the sense of what Joan Magretta calls "a fundamental discontinuous change in the way that our economy works that promises significantly higher growth." On the other hand we can see it all around us everyday. And any manager will tell you that there are important technological changes occurring almost by the minute that alter the way we organise production, trade across countries and deliver value to customers. So even if there isn't a new economy, there is clearly a new management agenda, a new set of issues and priorities that didn't exist even 15 years ago. This collection of essays garnered from
The Harvard Business Review aims to help readers make sense of this new agenda.
As you would expect from 13 pieces of writing by leading, sometimes opposing thinkers, there is a wide spread of subject matter, styles and opinions. There are sparkling contributions from a galaxy of management stars. Michael E Porter looks at the geographical clustering of companies. C.K. Pralahad writes fascinatingly about the end of Corporate Imperialism (the mistake of the one size fits all global approach), while Peter Drucker discusses the "post capitalist executive". If there is one thought to be extracted from these essays, it is that there is much more continuity and coherence to the new work of management than there often appears.
Magretta, former strategy editor of The Harvard Review has divided the book into three parts. Part One deals with the strategic issues of the new economy--restructuring in the light of new technology, creating value and strategy development in the light of an uncertain future. Part Two looks at the new realities of leadership. Part Three dramatises the previous essays with first-hand accounts by three outstanding CEOs.
It's fascinating, stimulating, absorbing stuff. Condensed, thoughtful, serious management thinking for those seriously interested in management. --Alex Benady
Product Description
With contributions from renowned figures such as Michael Porter, Michael Dell and Peter Drucker, this volume looks at the key issues affecting managers in the modern economy.'