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In Secrets of Software Success, Detlev J. Hoch, with Cyriac Roeding, Gert Purkert and Sandro Lindner, look at what's driving the prosperity of the world's best software companies and what's responsible for the failure of others. The authors, who are Consultants with McKinsey & Co. in Germany, visited nearly 100 software firms around the globe and conducted 450 in-depth interviews with executives. The result is a book loaded with sharp insights and colourful anecdotes from leaders of companies such as Microsoft Germany, Keane Inc., BroadVision, Andersen Consulting, Oracle, Sun Microsystems and Navision in Denmark. "The opportunities for success in this industry remain strong", they conclude. "But the price of change brings new challenges and uncertainties. Neglecting these challenges could be a deadly mistake: falling behind in the software industry, after all, almost certainly means failure."
In separate chapters, the authors examine the importance of leadership, the keys to developing and marketing software, winning the war for software talent, cementing partnerships for growth and the shape of the future of this rapidly changing industry. Some of their findings are contrary to common belief. For example, software developers and managers disdain for rigid procedures is well known, but what the authors find is that morale and creativity actually rise with tighter rules that create better products and cut development time. Other conclusions are reinforcing: for example, the most successful companies team up with four times as many other firms as the less successful ones. Written in a lively, conversational style, Secrets of Software Success should be on the bookshelf of anyone connected to the software business. --Dan Ring, Amazon.com
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The software industry is the most powerful wealth creator in history. It's an industry of extreme success--unrivaled job creation, extraordinary growth, accelerated product cycles--but the failures can be just as spectacular. What can we learn from the winners? In Secrets of Software Success, the authors investigate the software industry's best practices in order to develop a complete picture of what it takes to build a thriving software business.
Drawing on an exclusive worldwide survey of more than 100 global software companies and 450 top executives, Secrets of Software Success presents the first panoramic view of the conditions that influence results for both the product and the service sides of the software industry. In the highly readable and often provocative examples from well-known firms, the authors debunk many widely held-beliefs, and offer instead some surprisingly counterintuitive findings. Ultimately, say the authors, the secret to success lies in the details--the ability to choose from a range of key management decisions in order to balance the right set of actions at the right time to rapidly changing market conditions.
With its universal lessons of competition, commitment, talent, and timing, Secrets of Software Success holds valuable answers to the questions asked by executives in every industry. Covering firms from Australia to Zimbabwe, it is the most in-depth picture to date of the conditions that surround success in the global software business.
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62% buy the item featured on this page: Secrets of Software Success: Management Insights from 100 Software Firms around the World £16.14 |
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