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Synopsis
This is the first book by hot, upstart advertising agency Crispin Porter + Bogusky. It is a dynamic montage of images and text. They've been called "visionary" by both "Newsweek" and "Time", hailed as "the ad world's most talked-about agency" by "USA Today", and dubbed "the next big thing" by "Business 2.0". They launched the Mini car craze in America, took on Big Tobacco in the controversial "TRUTH" campaign, sexed up Virgin Airlines and made Burger King sizzle once again. And they did it with bold publicity stunts, infectious viral marketing strategies, outrageous Internet hoaxes, a planted cover story in "The Weekly World News" and a weird, garter belt - wearing chicken who became a cultural sensation. There is no formula for what Crispin Porter + Bogusky does, but there is a word for it: Hoopla. In "Hoopla", the secret inner workings of this freewheeling, break-the-mold idea factory are revealed for the first time.Veteran journalist Warren Berger, who has tracked and reported on the CP+B phenomenon over the past decade, fully examines and deconstructs the methods that lie behind the agency's seeming madness, while the striking images throughout the book (captioned by the CP+B creative team) provide insights into the logic, intuition, mischief and passion that leads to the creation of Hoopla.
This is the first book by hot, upstart advertising agency Crispin Porter + Bogusky. It is a dynamic montage of images and text. They've been called "visionary" by both "Newsweek" and "Time", hailed as "the ad world's most talked-about agency" by "USA Today", and dubbed "the next big thing" by "Business 2.0". They launched the Mini car craze in America, took on Big Tobacco in the controversial "TRUTH" campaign, sexed up Virgin Airlines and made Burger King sizzle once again. And they did it with bold publicity stunts, infectious viral marketing strategies, outrageous Internet hoaxes, a planted cover story in "The Weekly World News" and a weird, garter belt - wearing chicken who became a cultural sensation. There is no formula for what Crispin Porter + Bogusky does, but there is a word for it: Hoopla. In "Hoopla", the secret inner workings of this freewheeling, break-the-mold idea factory are revealed for the first time.Veteran journalist Warren Berger, who has tracked and reported on the CP+B phenomenon over the past decade, fully examines and deconstructs the methods that lie behind the agency's seeming madness, while the striking images throughout the book (captioned by the CP+B creative team) provide insights into the logic, intuition, mischief and passion that leads to the creation of Hoopla.
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