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Product Description
Book Description
Kevin Roberts passionately believes that love is the way forward for business. Here he recounts the journey from products to trademarks to brands - and the urgency of taking the next step - to Lovemarks. His argument is that brands, numbed by the assault of commodification and customer indifference, have run out of juice. The solution? The creation of products and experiences that will create long-term emotional relationships with consumers. This revised edition features a new chapter on the power of shopping in the new global economy.
Synopsis
THE FUTURE OF PRODUCT BRANDING IS EMOTIONAL MANIPULATION: HOW TO INFILTRATE THE HEART In a market saturated with brands, companies seek new ways to stand out, and for their presence to generate emotional heat within their customer, this book shows how it's done. Brands have run out of juice. More and more people in the world have grown to expect great performance from products, services and experiences. And most often, w
Kevin Roberts passionately believes that love is the way forward for business. Here he recounts the journey from products to trademarks to brands - and the urgency of taking the next step - to Lovemarks. His argument is that brands, numbed by the assault of commodification and customer indifference, have run out of juice. The solution? The creation of products and experiences that will create long-term emotional relationships with consumers. This revised edition features a new chapter on the power of shopping in the new global economy.
Synopsis
THE FUTURE OF PRODUCT BRANDING IS EMOTIONAL MANIPULATION: HOW TO INFILTRATE THE HEART In a market saturated with brands, companies seek new ways to stand out, and for their presence to generate emotional heat within their customer, this book shows how it's done. Brands have run out of juice. More and more people in the world have grown to expect great performance from products, services and experiences. And most often, w