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Product Description
Product Description
This guide shows readers how to achieve as much career success as they personally desire, while at the same time "holding on to their souls". It uses the proven business axiom of brand equity as a basis to show the importance of relationships to drive personal success.
From the Publisher
From the author of the bestselling Even Eagles Need a Push and The Eagle's Secret, which have together sold more than 300,000 copies.
• Shows how to achieve as much career success as you desire, and as quickly and permanently as possible, while at the same time “holding onto your soul”
• Introduces a personal branding blueprint for success—in both work and life
• Provides strategies that any organization can use to improve the way it connects with customers and to more closely align its people's personal and professional values.
Be Your Own Brand is useful as both a personal and an organizational development tool. As a personal resource, Be Your Own Brand provides individuals with a powerful way to focus their thoughts and behaviors on creating important, distinctive relationships in every aspect of their professional and personal lives. As a business resource, it simultaneously helps employees better understand their organization’s brand strategy and more effectively align their own actions with it. --This text refers to an out of print or unavailable edition of this title.
See all Product Description
This guide shows readers how to achieve as much career success as they personally desire, while at the same time "holding on to their souls". It uses the proven business axiom of brand equity as a basis to show the importance of relationships to drive personal success.
From the Publisher
From the author of the bestselling Even Eagles Need a Push and The Eagle's Secret, which have together sold more than 300,000 copies.
• Shows how to achieve as much career success as you desire, and as quickly and permanently as possible, while at the same time “holding onto your soul”
• Introduces a personal branding blueprint for success—in both work and life
• Provides strategies that any organization can use to improve the way it connects with customers and to more closely align its people's personal and professional values.
Be Your Own Brand is useful as both a personal and an organizational development tool. As a personal resource, Be Your Own Brand provides individuals with a powerful way to focus their thoughts and behaviors on creating important, distinctive relationships in every aspect of their professional and personal lives. As a business resource, it simultaneously helps employees better understand their organization’s brand strategy and more effectively align their own actions with it. --This text refers to an out of print or unavailable edition of this title.
See all Product Description
Inside This Book
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First Sentence
Ever get the feeling that people-even people who know you (or should know you) very well-just don't "get" you? Read the first page
Front Cover | Copyright | Table of Contents | Excerpt | Index | Back Cover
Ever get the feeling that people-even people who know you (or should know you) very well-just don't "get" you? Read the first page
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Concordance
Browse Sample PagesConcordance
Front Cover | Copyright | Table of Contents | Excerpt | Index | Back Cover
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