A Technique for Producing Ideas (McGraw-Hill Advertising Classic) by James Young |
by Paul Arden
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by Michael Michalko
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by Paul Arden
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Cracking Creativity: The Secrets of Creative Genius for Business and Beyond by Michael Michalko |
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Product Description
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This work aims to take the mystery and anxiety out of the idea-generating process. It presents step-by-step guidelines to help anyone generate ideas, arguing that the reader must first condition their mind to become "idea prone".
About the Author
Jack Foster spent 35 years working in the creative department of major advertising agencies; the first ten as a writer, the last 25 as a creative director. During the 15 years Foster spent as the executive director of Foote, Cone & Belding in Los Angeles, it grew to be the largest advertising agency on the West Coast. Foster had helped create advertising for over a hundred companies including Carnation, Mazda, Sunkist, Mattel, ARCO, First Interstate Bank, Albertson’s, Oreida, Suzuki, Denny’s, Universal Studios, Rand McNally, and Smokey Bear. He won dozens of advertising awards including being named “Creative Person of the Year” by the Los Angeles Creative Club. For seven years he helped teach an advanced class at USC that was sponsored by the American Association of Advertising Agencies, and for three years he helped teach an extension class at UCLA on creating advertising. He earned a BS in business administration from Northwestern University. He currently lives in Santa Barbara, CA --This text refers to an out of print or unavailable edition of this title.
This work aims to take the mystery and anxiety out of the idea-generating process. It presents step-by-step guidelines to help anyone generate ideas, arguing that the reader must first condition their mind to become "idea prone".
About the Author
Jack Foster spent 35 years working in the creative department of major advertising agencies; the first ten as a writer, the last 25 as a creative director. During the 15 years Foster spent as the executive director of Foote, Cone & Belding in Los Angeles, it grew to be the largest advertising agency on the West Coast. Foster had helped create advertising for over a hundred companies including Carnation, Mazda, Sunkist, Mattel, ARCO, First Interstate Bank, Albertson’s, Oreida, Suzuki, Denny’s, Universal Studios, Rand McNally, and Smokey Bear. He won dozens of advertising awards including being named “Creative Person of the Year” by the Los Angeles Creative Club. For seven years he helped teach an advanced class at USC that was sponsored by the American Association of Advertising Agencies, and for three years he helped teach an extension class at UCLA on creating advertising. He earned a BS in business administration from Northwestern University. He currently lives in Santa Barbara, CA --This text refers to an out of print or unavailable edition of this title.
Inside This Book
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First Sentence
Before we figure out how to get ideas we must discuss what ideas are, for if we don't know what things are it's difficult to figure out how to get more of them. Read the first page
Front Cover | Copyright | Table of Contents | Excerpt | Index | Back Cover
Before we figure out how to get ideas we must discuss what ideas are, for if we don't know what things are it's difficult to figure out how to get more of them. Read the first page
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Front Cover | Copyright | Table of Contents | Excerpt | Index | Back Cover
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