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Product Description
“Cone’s fun, fast and fantastic guide…can help any size business anywhere immediately go from ho-hum to world-class marketing.” —Jon Linen, Vice Chairman, American Express
“If you have a problem with understanding demographics, lack the confidence to stick to a well-used tagline, are searching for inspiration for a new poster campaign or just want to know how to outperform your competitors with the kind of infuriating ease that great marketers exude, then this is your book.”
Amazon UK
“Delivers creative wisdom in a sharp, witty style, covering marketing, branding and advertising.”
In-Store Magazine
“Valuable lessons in a sharp and no-nonsense style on all facets of marketing, branding and advertising.”
Business Executive
“Written principally for the marketing manager, Cone shows how the best results can be achieved from marketing support activities and the professionals that provide them: PR, advertising, sponsorship and so forth. All the ideas – and this is an ideas book – are sensible and easily adopted for little or no cost.”
Professional Manager
“Delivers precious pearls in a sharp, no-nonsense, and witty style on all facets of marketing, branding, and advertising with all the candour and freshness you’d expect from a knowledgeable good friend in the business.”
www.brandrepublic.com
“Cone’s fun, fast and fantastic guide…can help any size business anywhere immediately go from ho-hum to world-class marketing.”
Jon Linen, Vice Chairman, American Express
Product Description
Working with and at leading companies including Apple, American Express, Fidelity, and Citigroup—with notable political and not-for-profit campaigns along the way—Steve Cone has the high-level experience that translates into valuable, tested insights on what really works in marketing. He delivers them in a quick, no-nonsense and witty manner on all facets of marketing and advertising—not from some ivory tower, but from the front lines.
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Concordance
Front Cover | Copyright | Table of Contents | Excerpt | Index | Back Cover
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