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72 of 90 people found the following review helpful:
5.0 out of 5 stars
An invaluable resource for starting or continuing a business, 3 Dec 1998
By A Customer
How much is it worth to you to know in advance how to avoid costly mistakes when starting or running a business?Multiply that by 101. This book contains 101 lessons learned the hard way by 101 successful entrepreneurs. That's 101 lessons we readers get to learn the easy way. Ms. Norman's book is invaluable not only for the brave souls considering starting their own business, but also for those who have been in business for years. In fact business veterans probably can appreciate even more than novices the value of avoiding costly mistakes. In a highly readable, anecdotal format, Ms. Norman relates the stories of 101 successful entrepreneurs who learned business lessons the hard way. The value of these insights is immeasurable. The bottom line is there are 101 potential mistakes that you can avoid by learning from the experiences of successful business owners. It's like having 101 free consultants, each expert in his or her field. Ms. Norman also provides a handy list of resources, including internet, association and corporate contacts. She also encourages readers to contact her with their stories so she may continue the good work, perhaps in a sequel or in her newspaper column published nationally.
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