or
Sign in to turn on 1-Click ordering.
 
 
More Buying Choices
13 used & new from £9.60
Have one to sell? Sell yours here
 
   
Sports Marketing: It's Not Just a Game Anymore
 
See larger image 
Share your own customer images
Publisher: learn how customers can search inside this book.

Sports Marketing: It's Not Just a Game Anymore (Hardcover)

by Phil Schaaf (Author)
No customer reviews yet. Be the first.
RRP: £25.99
Price: £22.09 & this item Delivered FREE in the UK with Super Saver Delivery. See details and conditions
You Save: £3.90 (15%)
o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o
In stock.
Dispatched from and sold by Amazon.co.uk. Gift-wrap available.

Only 1 left in stock--order soon (more on the way).

Want guaranteed delivery by Thursday, November 12? Choose Express delivery at checkout. See Details
8 new from £15.26 5 used from £9.60

Product details

Customers Viewing This Page May Be Interested in These Sponsored Links

  (What is this?)
   Pitch - Sports Marketing opens new browser window
www.pitch.co.uk  -  Creative Communications in Sponsorship and Sport 
   Marketing opens new browser window
www.MarketingEssentials.co.uk  -  Everything you need to be Effective at Marketing - Leading UK Expert 
   Marketing & PR Experts opens new browser window
www.purpletangerine.com  -  PR, Marketing & Branding Strategy & Execution 
  
 

Product Description

Product Description

In this captivating and easy-to-read book, Phil Schaaf traces the subsidy mechanism of sponsorship and its influence on the presentation and commercialisation of sports entertainment. Why do McDonald's, Hanes, and Nike pay huge amounts of money to be associated with sports, and why do they choose celebrity endorsers, or buy in-stadium advertising opportunities? You will feel like you are in the board room where multimillion-dollar decisions are being made by advertising heavy-hitters. For both seasoned fans and casual observers, Sports Marketing proves that "it's not just a game anymore".

Tag this product

 (What's this?)
Think of a tag as a keyword or label you consider is strongly related to this product.
Tags will help all customers organize and find favorite items.
Your tags: Add your first tag
 
See most popular tags

Customer Reviews


There are no customer reviews yet.
Video reviews
Video reviews
Amazon now allows customers to upload product video reviews. Use a webcam or video camera to record and upload reviews to Amazon.


Customer Discussions

This product's forum
Discussion Replies Latest Post
No discussions yet

Ask questions, Share opinions, Gain insight
Start a new discussion
Topic:
First post:
Prompts for sign-in
 

   

Listmania!

Create a Listmania! list

Look for similar items by category

Look for similar items by subject




















i.e., each product must be in subject 1 AND subject 2 AND ...

Feedback

Ad

Your Recent History

 (What's this?)

After viewing product detail pages or search results, look here to find an easy way to navigate back to pages you are interested in.