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Sports Marketing: It's Not Just a Game Anymore

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Sports Marketing: It's Not Just a Game Anymore (Hardcover)

by Phil Schaaf (Author)

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Product details

Hardcover: 355 pages
Publisher: Prometheus Books (19 Oct 1995)
Language English
ISBN-10: 1573920193
ISBN-13: 978-1573920193
Product Dimensions: 23.7 x 16 x 3 cm
Average Customer Review: No customer reviews yet. Be the first.
Amazon.co.uk Sales Rank: 869,271 in Books (See Bestsellers in Books)

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Product Description

Product Description
In this captivating and easy-to-read book, Phil Schaaf traces the subsidy mechanism of sponsorship and its influence on the presentation and commercialisation of sports entertainment. Why do McDonald's, Hanes, and Nike pay huge amounts of money to be associated with sports, and why do they choose celebrity endorsers, or buy in-stadium advertising opportunities? You will feel like you are in the board room where multimillion-dollar decisions are being made by advertising heavy-hitters. For both seasoned fans and casual observers, Sports Marketing proves that "it's not just a game anymore".

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