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Net Results: Web Marketing that Works
 
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Net Results: Web Marketing that Works [Illustrated] (Hardcover)

by Company: Us web (Author), Rick Bruner (Author)
4.6 out of 5 stars  See all reviews (9 customer reviews)

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Product details

  • Hardcover: 392 pages
  • Publisher: New Riders; illustrated edition edition (16 April 1998)
  • Language English
  • ISBN-10: 1568304145
  • ISBN-13: 978-1568304144
  • Product Dimensions: 23.1 x 19 x 3.8 cm
  • Average Customer Review: 4.6 out of 5 stars  See all reviews (9 customer reviews)
  • Amazon.co.uk Sales Rank: 2,071,408 in Books (See Bestsellers in Books)

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Product Description

Product Description

Net Results: Web Marketing that Works is an insightful guide for all businesses wishing to launch a successful Web marketing campaign. It explores the strategies and tactics that have shown proven results in driving effective ROI. The book covers return on investment goals, design optimization, online promotions, online ad placement, and utilizing and creating online communities.



From the Back Cover

Net Results: Web Marketing that Works is an insightful guide for all businesses wishing to launch a successful Web marketing campaign. It explores the strategies and tactics that have shown proven results in driving effective ROI. The book covers return on investment goals, design optimization, online promotions, online ad placement, and utilizing and creating online communities.

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Customer Reviews

9 Reviews
5 star:
 (7)
4 star:
 (1)
3 star:    (0)
2 star:
 (1)
1 star:    (0)
 
 
 
 
 
Average Customer Review
4.6 out of 5 stars (9 customer reviews)
 
 
 
 
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Most Helpful Customer Reviews

 
5.0 out of 5 stars An excellent source for marketing strategies & tactics, 26 Jun 1999
By A Customer
It is difficult, even for a consultant which spends a lot of his time in the eArena - as it is my particular case - to translate the pleasure derived from reading such solid, well-rooted, and at the same time innovative marketing approaches, as those covered in this book. At this moment in eCommerce history, simply put, I don't think you can find any source for eMarketing strategies & tactics better than this book. All the ground in between web sites and off-line promotion is very well covered, but I enjoyed the most the complete & practical way that "internet audience development" is explained because this is a very important and often overlooked part of any eCommerce marketing strategy, and the authors really know - and explain - the intrincancies very well, without unnecessary jargon or technical expressions. Another important point is that it is very easy to navigate from one chapter to another, wich makes this book very suitable for reference purposes. It is nice also that the authors put a lot of real life examples and an appendix at the end of each chapter full of URLs of Web sites worth to visit to see ideas put to profitable practice.

Overall, one of the best eCommerce knowledge sources small money can buy...

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5.0 out of 5 stars Acknowledged expert shares tips., 15 Mar 1999
By A Customer
Rick Bruner shares his expertise of internet marketing in a breezy, no-nonsense manner for Fortune 500 and small internet businesses alike. Already a standard reference in the internet marketing realm, I am waiting for a follow-up from Mr. Bruner.
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5.0 out of 5 stars Great book worth reading & packed with useful ideas!, 8 Feb 1999
By A Customer
A really good read that exercised the little grey cells. It pretty much caters for most marketers (and non-marketers) who want to learn more about the specifics of marketing on the internet. I'd happy recommend it to anyone wanting to know more.
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Most Recent Customer Reviews

5.0 out of 5 stars concrete and au courant "how to" from the best in Web biz
This book is an excellent primer on how to leverage the unique qualities of the Web to beat the competition, whether you are in the technology industry or are selling soap... Read more
Published on 13 Jan 1999

5.0 out of 5 stars A very concise guide to Internet marketing principles
I am a total beginner and was impressed with how practically and clearly the issue of Website and e-commerce development was presented. Read more
Published on 13 Jan 1999

5.0 out of 5 stars Plain-spoken and practical guide to web marketing
Although the description notes that this book is aimed at intermediate and advanced Web marketers, I've found it enormously useful for articulating web marketing concepts to... Read more
Published on 11 Jan 1999

5.0 out of 5 stars Hits the nail on the head
I'll keep this short and to the point. This book hits the nail on the head in one shot. Sites that succeed ARE utilitarian sites. Read more
Published on 1 Jan 1999

2.0 out of 5 stars Plenty of Net, Not Much Marketing
I had high expectations for this book, especially with my knowledge of USWEB as a large internet professional services organization. Read more
Published on 8 Oct 1998

4.0 out of 5 stars The starting point for doing business in the Net.
Bruner's book is a very well structured compendium of what is known about the use of the Net today. It analyses the strategic use of the Net as a business medium, going through... Read more
Published on 13 May 1998

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