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Creating Ever-cool: A Marketer's Guide to a Kid's Heart
 
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Creating Ever-cool: A Marketer's Guide to a Kid's Heart (Hardcover)

by Gene Del Vecchio (Author)
4.8 out of 5 stars  See all reviews (4 customer reviews)
Price: £15.99 & this item Delivered FREE in the UK with Super Saver Delivery. See details and conditions
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Creating Ever-cool: A Marketer's Guide to a Kid's Heart + Kids as Customers: Handbook of Marketing to Children + Branding cluster sheet: Brandchild: Remarkable Insights into the Minds of Today's Global Kids and Their Relationship with Brands: 6
Price For All Three: £53.23

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Product details

  • Hardcover: 253 pages
  • Publisher: Pelican Publishing Co (1 Dec 1997)
  • Language English
  • ISBN-10: 1565542568
  • ISBN-13: 978-1565542563
  • Product Dimensions: 21.8 x 14 x 2.5 cm
  • Average Customer Review: 4.8 out of 5 stars  See all reviews (4 customer reviews)
  • Amazon.co.uk Sales Rank: 298,539 in Books (See Bestsellers in Books)

    Popular in these categories:

    #46 in  Books > Business, Finance & Law > Sales & Marketing > Market Research
    #55 in  Books > Society, Politics & Philosophy > Social Sciences > Social Issues > Consumer Issues

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  • See Complete Table of Contents

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What Do Customers Ultimately Buy After Viewing This Item?

Creating Ever-cool: A Marketer's Guide to a Kid's Heart
42% buy the item featured on this page:
Creating Ever-cool: A Marketer's Guide to a Kid's Heart 4.8 out of 5 stars (4)
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Customer Reviews

4 Reviews
5 star:
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4 star:
 (1)
3 star:    (0)
2 star:    (0)
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Average Customer Review
4.8 out of 5 stars (4 customer reviews)
 
 
 
 
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5.0 out of 5 stars Enlightening, entertaining and easy to read!, 2 Jan 1999
By A Customer
The author not only reveals important and interesting aspects of a child's psyche, but also gives you insights on how to use those aspects to make your products and brands "ever cool".
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5.0 out of 5 stars It's my kid marketing bible., 10 Dec 1998
By A Customer
Buy it for the 25 pages on kid psyche. The rest is bonus (special bonus offer: 90% more free!). Damn insightful bonus. I constantly refer back to the kid psyche section. Every time I work on a creative strategy. Every time I look at a new toy. I can't tell you how valuable this book as been for me and my group. Five stars+++
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5.0 out of 5 stars Required for anyone seeking to market to children, 2 Sep 1998
By A Customer
This is required reading for anyone who hopes to effectively market to children. Unlike professorial/scholarly treatises, this author has actually been in the trenches, and it shows. The real world applications is what puts this book above all others dealing with this topic.
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Most Recent Customer Reviews

4.0 out of 5 stars An excellent introduction on how to reach children
People who want their products to excel in a child's world get a unique insight as to what triggers children. Read more
Published on 7 Jul 1998

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