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The Psychology of Persuasion: How to Persuade Others to Your Way of Thinking
 
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The Psychology of Persuasion: How to Persuade Others to Your Way of Thinking (Hardcover)
by Kevin Hogan (Author)
4.7 out of 5 stars  (3 customer reviews)
RRP: £18.99
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Customers buy this book with The Science of Influence: How to Get Anyone to Say Yes in 8 Minutes or Less! by Kevin Hogan

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Price For Both: £21.61

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Product details

  • Hardcover: 288 pages
  • Publisher: Pelican Publishing Co (1 Dec 1996)
  • Language English
  • ISBN-10: 1565541464
  • ISBN-13: 978-1565541467
  • Product Dimensions: 22.9 x 15 x 2.8 cm
  • Average Customer Review: 4.7 out of 5 stars  (3 customer reviews)
  • Amazon.co.uk Sales Rank: 100,497 in Books (See Bestsellers in Books)
    (Publishers and authors: Improve Your Sales)

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Product Description

Synopsis
Many people deal with families and colleagues in a destructive way, causing one side to lose. This book shows how to tackle differences by directing others to reach the same opinion. It shows how to build relationships, listen to other people's needs and develop the gentle art of persuasion. It begins a practical study on how to implement persuasion strategies in everyday life and in a career or business. The book shows step-by-step how to understand precisely what others are thinking, and how to ethically direct others to your point of view.