Redesigning Identity: Graphic Design Strategies for Success (Paperback)

by Catharine Fishel (Author)

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Product details

Paperback: 160 pages
Publisher: Rockport Publishers Inc. (27 Sep 2002)
Language English
ISBN-10: 1564969088
ISBN-13: 978-1564969088
Product Dimensions: 28.1 x 21.7 x 1.2 cm
Average Customer Review: No customer reviews yet. Be the first.
Amazon.co.uk Sales Rank: 1,148,418 in Books (See Bestsellers in Books)

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Product Description

Branding a new identity is a daunting challenge, but redesigning identity is even more difficult. The designer must reveal the client company's new inner self in a way that underscores both the benefits of, and the need for, change. This volume analyses 25 successful graphic redesign projects created by leading designers from around the world. Through examples ranging from Coca Cola to Hong Kong Travel, readers learn how the best identity programs help companies modernize, reposition, manage change, promote growth and start over.

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