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Secrets of Power Persuasion for Salespeople (Paperback)

by Roger Dawson (Author)

5.0 out of 5 stars See all reviews (2 customer reviews)

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Product details

Paperback: 288 pages
Publisher: Career Press (Sep 2004)
Language English
ISBN-10: 1564147428
ISBN-13: 978-1564147424
Product Dimensions: 22.6 x 15.2 x 1.5 cm

Average Customer Review: 5.0 out of 5 stars See all reviews (2 customer reviews)

Amazon.co.uk Sales Rank: 721,515 in Books (See Bestsellers in Books)

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Product Description

Synopsis

Roger Dawson, one of the leading experts on negotiating and persuasion, shares his proven success techniques that get people to see things from the salesperson's point of view - without threats, without manipulation, without bribery. Secrets of Power Persuasion for Salespeople, is a powerful, easy-to-read book that delivers scores of proven, effective methods and techniques that can be used immediately to achieve the power and influence over buyers desired. This book helps readers to master the art of persuasion, helping to turn sales and allow profits to grow. Divided into four sections the book covers essential topics such as: - How to Play the Persuasion Game - How to Analyse any Buyer - How to become a Power Persuader - How to Master Persuasion Techniques This essential resource shares every secret, trick or strategy needed to make buyers believe and do exactly what is wanted - buy what is on sell!

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	44% buy the item featured on this page: Secrets of Power Persuasion for Salespeople 5.0 out of 5 stars (2) �15.29
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Customer Reviews

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5.0 out of 5 stars Packed With Knowledge!, 9 Jun 2004

By	Rolf Dobelli "getAbstract.com" (Switzerland) - See all my reviews (TOP 50 REVIEWER) (REAL NAME)

This review is from: Secrets of Power Persuasion for Salespeople (Hardcover)

Roger Dawson, a top speaker and writer on negotiation and persuasion, has written, in fact, a very persuasive book. Solid research that identifies effective sales strategies and explains why they work sets Dawson's book apart from many other volumes on sales techniques - even when his advice is repetitive. He warns you away from manipulation, though he doesn't hesitate to use some forms of it, along with psychological insight, time pressure, friendship, subliminal messages and outright emotion to persuade clients to buy. Dawson writes in an easy-to-read, breezy, yet authoritative style and includes tricks, techniques, clever anecdotes and chapter summaries. The book is as well organized as a speech in which Dawson tells you what he is going to say, says it and then tells you what he just said. We recommend this book to people who want to sell better, and who have the starch to use intense powers of persuasion.

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5.0 out of 5 stars Packed with Knowledge!, 15 Oct 2003

By	Rolf Dobelli "getAbstract.com" (Switzerland) - See all my reviews (TOP 50 REVIEWER) (REAL NAME)

This review is from: Secrets of Power Persuasion for Salespeople (Hardcover)

Roger Dawson, a top speaker and writer on negotiation and persuasion, has written, in fact, a very persuasive book. Solid research that identifies effective sales strategies and explains why they work sets Dawson’s book apart from many other volumes on sales techniques — even when his advice is repetitive. He warns you away from manipulation, though he doesn’t hesitate to use some forms of it, along with psychological insight, time pressure, friendship, subliminal messages and outright emotion to persuade clients to buy. Dawson writes in an easy-to-read, breezy, yet authoritative style and includes tricks, techniques, clever anecdotes and chapter summaries. The book is as well organized as a speech in which Dawson tells you what he is going to say, says it and then tells you what he just said. We recommend this book to people who want to sell better, and who have the starch to use intense powers of persuasion.

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