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Changing Appearances: Understanding Dress in Contemporary Society
 
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Changing Appearances: Understanding Dress in Contemporary Society (Hardcover)

by George B. Sproles (Author), Leslie Davis Burns (Author)
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Synopsis
This text examines two important issues: how a new style is born, accepted by fashion leaders and a broader audience of consumers, and then discarded; and what social, economic and psychological factors cause an individual to adopt or reject a style. The authors discuss the evolution of the concept of fashion and what methods are used by fashion forecasters to determine consumer behavior.