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Beyond the Balanced Scorecard: Improving Business Intelligence with Analytics
 
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Beyond the Balanced Scorecard: Improving Business Intelligence with Analytics (Hardcover)
by Mark Graham Brown (Author)
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Price For Both: £32.03

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Product Description

Product Description
Most companies use some form scorecard to measure performance; yet, research suggests that the typical scorecard is based on unsophisticated measurements, resulting in misleading data. This volume details the right metrics for evaluating those aspects of performance not accurately tracked by most companies and government organizations. Through the text, mangers and quality control leaders can learn how to objectively measure customer relationships, employee satisfaction, external business environments, and supplier performance, as well as strategy and financials. This book demonstrates how to construct a performance index, offering example metrics of performance aspects that are difficult to measure.

From the Back Cover
This volume details the right metrics for evaluating those aspects of performance not accurately tracked by most companies and government organizations. Through the text, mangers and quality control leaders can learn how to objectively measure customer relationships, employee satisfaction, external business environments, and supplier performance, as well as strategy and financials. This book demonstrates how to construct a performance index, offering example metrics of performance aspects that are difficult to measure.

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