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Logos: Development of Visual Symbols
 
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Logos: Development of Visual Symbols (Paperback)

by Steven Skaggs (Author)
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RRP: £13.99
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Product Description

From the Author
A peak over the designer's shoulder...
_Logos_ takes a behind the scenes look at the design of one particular trademark for one "very particular" client. Every sketch from thumbnails to final master art is presented along with the designer's and client's reactions to each direction. The story of the commission is interrupted to discuss the larger issues that frame the design process. This is a book about decision-making and the balancing act all designers walk (with their clients): balancing between intuitive creativity and cold analysis. An unique feature of _Logos_ is an appendix in which all 254 sketches are organized by concept and chronology. That way, the connection of ideas can actually be traced. The "struggle" is mapped out. Dear readers: don't hesitate to email me your comments!

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