The Craft of Information Visualization: Readings and Reflections (Interactive Technologies) by Benjamin B. Bederson
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Product Description
Book Description
This is the first book to combine a strictly scientific approach to
human perception with a practical concern for the rules governing the
effective visual presentation of information. Surveying the research
of leading psychologists and neurophysiologists, the author isolates
key principles at work in vision and perception, and from them, derives
specific, effective visualization techniques, suitable for a wide range
of scenarios. You can apply these principles in ways to optimize how
others perceive visual information-resulting in improved clarity,
utility, and persuasiveness. Likewise, you can apply them to your
own exploratory data analyses to develop display strategies that
make data patterns and their significance easier to discern.
This is the first book to combine a strictly scientific approach to
human perception with a practical concern for the rules governing the
effective visual presentation of information. Surveying the research
of leading psychologists and neurophysiologists, the author isolates
key principles at work in vision and perception, and from them, derives
specific, effective visualization techniques, suitable for a wide range
of scenarios. You can apply these principles in ways to optimize how
others perceive visual information-resulting in improved clarity,
utility, and persuasiveness. Likewise, you can apply them to your
own exploratory data analyses to develop display strategies that
make data patterns and their significance easier to discern.
Information Visualization transcends the often-divergent approaches to
visualization taken by individual disciplines. It will prove a
fascinating, practical resource for anyone who uses graphical
presentation as a key to successful analysis and communication:
graphic artists, user interface/interaction designers, financial
analysts, data miners, and managers faced with information-intensive
challenges.
Synopsis
This work combines a strictly scientific approach to human perception with a consistently practical concern for the rules governing the effective visual presentation of information. Readers can apply these principles to optimise visual information for consumption by others. They can also improve their own analyses by adopting display strategies that make data patterns and their significance easier to discern. Because of focuses on the psychological and physiological principles underlying perception, this book transcends the approaches to visual display that have evolved separately in invidual disciplines.
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Inside This Book
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First Sentence
"Until recently, the term visualization meant constructing a visual image in the mind (Shorter Oxford English Dictionary)." Read the first page
Front Cover | Copyright | Table of Contents | Excerpt | Index | Back Cover
"Until recently, the term visualization meant constructing a visual image in the mind (Shorter Oxford English Dictionary)." Read the first page
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Concordance
Browse Sample PagesConcordance
Front Cover | Copyright | Table of Contents | Excerpt | Index | Back Cover