See buying choices for this item to see if it's one of the millions that are eligible for Amazon Prime.

7 used & new from £10.41
See All Buying Options
Have one to sell? Sell yours here
 
   
Being Direct: Direct Marketing That Works
 
See larger image 
Share your own customer images
Publisher: learn how customers can search inside this book.

Being Direct: Direct Marketing That Works (Paperback)

by Lester Wunderman (Author)
4.8 out of 5 stars See all reviews (4 customer reviews)

Available from these sellers.


1 new from £47.68 6 used from £10.41
Other Editions: RRP: Our Price: Other Offers:
Hardcover Order it used

Customers Viewing This Page May Be Interested in These Sponsored Links

  (What is this?)
Red C Direct Marketing
   www.redcmarketing.com    Our strategic skills and creativity can transform your campaign results 
Kinesis Marketing
   www.kinesisMarketing.co.uk    Common Sense Approach To Marketing No Jargon. Just Proven Results! 
Direct marketing lists
   www.intelligentds.co.uk    Find new business prospect easily reliable mailing, telephone lists 
  
 

Customers Who Bought This Item Also Bought

Commonsense Direct and Digital Marketing: 12

Commonsense Direct and Digital Marketing: 12

by Drayton Bird
4.9 out of 5 stars (8)  £23.70
Ogilvy on Advertising

Ogilvy on Advertising

by David Ogilvy
5.0 out of 5 stars (16)  £10.49
Principles of Direct and Database Marketing

Principles of Direct and Database Marketing

by Alan Tapp
4.5 out of 5 stars (2)  £39.89
The Magic of Thinking Big

The Magic of Thinking Big

by David J. Schwartz
4.7 out of 5 stars (29)  £4.49
› Explore similar items

Product details

  • Paperback: 336 pages
  • Publisher: Adams Media Corporation (30 Mar 1998)
  • Language English
  • ISBN-10: 1558508341
  • ISBN-13: 978-1558508347
  • Product Dimensions: 22.2 x 14 x 2.5 cm
  • Average Customer Review: 4.8 out of 5 stars See all reviews (4 customer reviews)
  • Amazon.co.uk Sales Rank: 1,299,563 in Books (See Bestsellers in Books)

    •  Would you like to update product info or give feedback on images?

Product Description

Product Description
Being Direct describes in vivid detail Leste r Wunderman''s discovery of the revolutionary advertising age ncy. It is essential reading for any business owner today lo oking for advertising stratgies that work. '

Tag this product

 (What's this?)
Think of a tag as a keyword or label you consider is strongly related to this product.
Tags will help all customers organize and find favorite items.
Your tags: Add your first tag
 
See most popular tags
 

Customer Reviews

4 Reviews
5 star:
 (3)
4 star:
 (1)
3 star:    (0)
2 star:    (0)
1 star:    (0)
 
 
 
 
 
Average Customer Review
4.8 out of 5 stars (4 customer reviews)
 
 
 
 
Share your thoughts with other customers:
Most Helpful Customer Reviews

 
1 of 1 people found the following review helpful:
4.0 out of 5 stars An interesting guide to the history of direct marketing, 18 Nov 1998
By A Customer
This review is from: Being Direct: Making Advertising Work (Hardcover)
This book is interesting particularly for the evolution of direct marketing that Wunderman describes--and to a large degree, instigated. Readers will notice a tendency for Wunderman to toot his own horn, but don't worry; it doesn't ever become obnoxious.

The book would be good as a general guide as to what works and what doesn't--and why--in direct marketing. If a company is looking at direct marketing as a possible direction, this would be a good place to start to get an idea of what is involved, and what it takes to be successful. It may or may not help the reader that Wunderman describes using his techniques in marketing both goods (flowers) and services (credit cards).

In the end, you get more history from it than hard, specific tips. A very good read, but don't expect it to be "100 tips to direct marketing success". The hints are there, but you'll need to dig them out.

Comment Comment | Permalink | Was this review helpful to you? Yes No (Report this)



 
0 of 1 people found the following review helpful:
5.0 out of 5 stars being direct - simply brilliant!, 9 Aug 2002
By A Customer
the fascinating story of a fascinating man - this book charts the life story of the father of direct marketing and the history of DM since its humble beginnings. A 'must-read' book for all those interested in the discipline - the book is full of valuable information and written like a well told story - excellent!
Comment Comment | Permalink | Was this review helpful to you? Yes No (Report this)



 
5.0 out of 5 stars Getting experiences in Direct Marketing by reading, 4 Mar 1998
By A Customer
This review is from: Being Direct: Making Advertising Work (Hardcover)
As a Direct Marketeer I was really impressed by Wunderman's clear, sophisticated, simple book that is REALLY about direct selling ! For a Direct Marketing "freshmen" it helps to think about what you should think about. And for profis it is a treasure of Direct Marketing strategies that allready worked.
Comment Comment | Permalink | Was this review helpful to you? Yes No (Report this)


Share your thoughts with other customers: Create your own review
 
 
 
Most Recent Customer Reviews

5.0 out of 5 stars This is the MAN!
What a story! Wunderman invented so many of the marketing techniques we take for granted. Now he shares the inside story on how it did it. Read more
Published on 15 Feb 1998

Only search this product's reviews


Customer Discussions

 Beta (What's this?)
This product's forum (0 discussions)
  Discussion Replies Latest Post
  No discussions yet

Ask questions, Share opinions, Gain insight
Start a new discussion
Topic:
First post:
Prompts for sign-in
  [Cancel]


Active discussions in related forums
   
Related forums

Listmania!

Create a Listmania! list

Look for similar items by category

Look for similar items by subject














i.e., each product must be in subject 1 AND subject 2 AND ...

Feedback

Health & Beauty at Amazon.co.uk

Elemis Resurface and Renew Skin Care Gift Set of 4 Products
From soap to shavers, massagers to mascara, stock up on your daily essentials or truly pamper yourself.

›Discover Health & Beauty

  

Beauty without the Beast

Olay Regenerist Daily 3 Point Treatment Cream
From au naturel to party glam, we have all the best names in cosmetics and skincare.

›Discover Beauty at Amazon.co.uk

  

A Close Shave

Philips Nivea Coolskin HS8060 Moisturizing Rotary Shaving System
For all types of hair removal, stay smooth with Amazon.co.uk.

›Discover Shaving & Hair Removal

  

Treat Someone

Amazon.co.uk Gift Certificates--available in any amount from £5 to £500 With an Amazon.co.uk Gift Certificate, you can get them what they want (even if you don't know what that is).

›Learn more about Gift Certificates

  
Ad

Where's My Stuff?

Delivery and Returns

Need Help?

Your Recent History

  (What's this?)
You have no recently viewed items or searches.

After viewing product detail pages or search results, look here to find an easy way to navigate back to pages you are interested in.

Look to the right column to find helpful suggestions for your shopping session.
Continue Shopping: Top Sellers

amazon.co.uk Amazon Home
International Sites:  United States  |  Germany  |  France  |  Japan  |  Canada  |  China
Business Programs: Sell on Amazon  |  Fulfilment by Amazon  |  Join Associates  |  Join Advantage
Customer Service  |  Help  |  View Basket  |  Your Account
About Amazon.co.uk  |  Careers at Amazon
Conditions of Use & Sale |  Privacy Notice  © 1996-2009, Amazon.com, Inc. and its affiliates