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Just Do It: The Nike Spirit in the Corporate World

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Just Do It: The Nike Spirit in the Corporate World (Paperback)

by Donald Katz (Author)

4.5 out of 5 stars See all reviews (4 customer reviews)

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Product details

Paperback: 336 pages
Publisher: Adams Media Corporation (April 1995)
Language English
ISBN-10: 1558504796
ISBN-13: 978-1558504790
Product Dimensions: 21.4 x 13.9 x 2.4 cm

Average Customer Review: 4.5 out of 5 stars See all reviews (4 customer reviews)

Amazon.co.uk Sales Rank: 456,082 in Books (See Bestsellers in Books)

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	72% buy the item featured on this page: Just Do It: The Nike Spirit in the Corporate World 4.5 out of 5 stars (4)
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Customer Reviews

4 Reviews

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4.5 out of 5 stars (4 customer reviews)

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1 of 1 people found the following review helpful:

5.0 out of 5 stars Best 'inside business' book I have ever read, 11 Jan 1999

By A Customer

Read this book! Unfortunately named 'Just do It' (and sounding like a company shill piece in the process), this is actually a fascinating look at Nike and its founder, Phil Knight. Whenever the subject is Knight, you cannot put the book down. He is a truly remarkable individual.

Katz covers all dimensions of the Nike juggernaut: the Knight engima; Nike's rebirth after the rise of the inferior (in Knight's estimation) Reebok aerobic sneaker in the mid-eighties; its association with Michael Jordan; the jocky world of the Ekins; the designs of Tinker Hatfield and other shoe creators; its relationships with Weiden Kennedy (developers of its ad campaigns); and its offshore manufacturing difficulties.

To me, the visits into Knight's inner sanctums are worth the price of the book, and make it a truly fascinating read. You get to see the man behind the wrap-around shades, and he turns out to be a fascinating, complex character.. you come away from the book with an understanding of Knight's athletic background, his hatred of Olympic-style 'officialdom,' and his will to win. As much as Bill Gates defines Microsoft's corporate character, Knight does for Nike.

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4.0 out of 5 stars The book is very informative about the corporation., 16 April 2001

By	leah516velvet@yahoo.com (United States of America) - See all my reviews

The book was excellant. I read it for my Organizational Behavior Theory class and I must say I thouroughly enjoyed it.

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4.0 out of 5 stars A Balanced Review of a Pioneering Company, 27 May 1999

By A Customer

This is probably the fairest look at Nike you will find. Far from being a mere tribute to the company, "Just Do It" looks at Nike's triumphs and failures. Excellent insight into the business strategy and the creation and maintenance of "the Nike image". It's nice to read something unbiased after all the Nike-bashing that has gone on in the media. This book makes a great companion to "Swoosh" which is the actual history of the company. I read them back to back (Swoosh first) and it was great.

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5.0 out of 5 stars Captivating, rivetting and spellbinding. . .
A very objective look at one of Americas brightest icons. As an industry veteren, I think this book gives the general public a much better understanding of some of the foriegn... Read more

Published on 6 Nov 1998

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