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Spiral Dynamics: Mastering Values, Leadership, and Change
 
 
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Spiral Dynamics: Mastering Values, Leadership, and Change [Illustrated] (Hardcover)

by Don Edward Beck (Author), Christopher Cowan (Author), Ronnie Lessem (Author) "While these are chaotic and turbulent times, they are hardly crazy ones ..." (more)
3.8 out of 5 stars See all reviews (5 customer reviews)

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Product details

  • Hardcover: 331 pages
  • Publisher: WileyBlackwell; illustrated edition edition (8 Mar 1996)
  • Language English
  • ISBN-10: 1557869405
  • ISBN-13: 978-1557869401
  • Product Dimensions: 23.7 x 15.7 x 3.1 cm
  • Average Customer Review: 3.8 out of 5 stars See all reviews (5 customer reviews)
  • Amazon.co.uk Sales Rank: 335,575 in Books (See Bestsellers in Books)

    Popular in these categories:

    #38 in  Books > Business, Finance & Law > Professional Finance > Forecasting
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  • See Complete Table of Contents

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Product Description

Product Description
Spiral Dynamics introduces a new model for plotting the enormous economic and commercial shifts that are making contemporary business practice so complex and apparently fragmented. Focusing on cutting–edge leadership, management systems, processes, procedures, and techniques, the authors synthesize changes such as:

  • Increasing cultural diversity.
  • Powerful new social responsibility initiatives.
  • The arrival of a truly global marketplace.

This is an inspiring book for managers, consultants, strategists, and leaders planning for success in the business world in the 21st century.

From the Back Cover
Spiral Dynamics reveals the hidden codes that shape human nature, create global diversities, and drive evolutionary change. These magnetic forces attract and repel individuals, form the webs that connect people within organizations, and forge the rise and fall of nations and cultures. This book tracks our historic emergence from clans to tribes to networks and holograms; identifies seven Variations on Change, and adds power and precision to the design of human systems and 21st century leadership.

Spiral Dynamics is an extension and elaboration of the biopsychosocial systems concept of the late Clare W. Graves; work that Canada′s Maclean′s Magazine called ′The Theory that Explains Everything′. The authors mesh UK biologist Richard Dawkins′ concept of ′memes′ with Gravesian ′value systems′ in crafting a timely transformational change formula and process. Their concept of MEMES represents the first major statement of the new ′Science of Memetics.′

Don Edward Beck and Christopher C. Cowan, who were closely associated with Clare W. Graves, apply the principles of Spiral Dynamics worldwide in both corporate and top–level governmental sectors. They helped transform South Africa out of race categories, design organizational and marketing systems for a wide range of industries, and revitalize local communities, educational and professional institutions, and sports programs. Based on motivational MEMEs, they also designed a "hearts and minds" strategy for the South African rugby union team, winners of the 1995 World Cup.

Beck and Cowan were on the faculty of the University of North Texas in Denton, Texas, for a number of years before forming the National Values Center.

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Inside This Book (Learn More)
First Sentence
While these are chaotic and turbulent times, they are hardly crazy ones. Read the first page
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Customer Reviews

5 Reviews
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Average Customer Review
3.8 out of 5 stars (5 customer reviews)
 
 
 
 
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70 of 72 people found the following review helpful:
3.0 out of 5 stars Valuable Theory - Difficult Reading, 20 Sep 2001
By Patrick Merlevede (Lembeke, Vlaanderen (Belgium, Europe)) - See all my reviews
(TOP 1000 REVIEWER)    (REAL NAME)   
This book is based on the work of Clare W. Graves, a professor of psychology at the Union College (Schenectady, NY) who developed an evolutionary model of values somewhere in the 60ties. I was introduced to this material through the work of Wyatt Woodsmall, who wrote a more accessible introduction to this material as part of the book "Time Line Therapy and the Basis of personality" (published in 1988). If you are interested in studying values and cultures, I recommend buying both books.

The two reasons why this book only gets 3 stars are 1) the way it is written and 2) because the authors have written it "as if" they are the *sole* owners of this theory, a kind of thinking that shows they haven't reached the highest level of evolution themselves. The second remark may explain why one cannot distinguish between the original thinking of GRAVES and the extensions of the authors. The first remark explains why this book is hard to "digest": the structure of the book doesn't make it easy to collect all information for each level, nor is it easy to derive from the book how one would apply these principles, say in a therapeutic or business context. Also an index is missing, but that is partly compensated by adding a good resource list at the end of the book.

Graves' model is a dynamic model of human consciousness evolution, which includes 7 levels of development, each with particular kinds of thinking and beliefs. At jobEQ we recommend this kind of thinking to find out whether someone you want to hire is "compatible" with your companies culture. Beck and Cowan have been using Graves work on an even larger level: looking at values that are valid across cultures and subcultures in society, for instance helping to resolve conflicts between subcultures in the UK and South-Africa.

Patrick E.C. Merlevede -- co-author of "7 Steps to Emotional Intelligence"

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17 of 18 people found the following review helpful:
5.0 out of 5 stars A real breakthrough, 5 Jan 2003
By A Customer
Spiral Dynamics provides a framework within which to analyse a whole range of subjects. Together with Ken Wilber, Spiral Dynamics shows a way to reconcile a whole range of issues in society, management and psychology. Beck and Cowan describe 8 levels of human ideas or vMemes that drive the world. The levels are heirarchical - higher levels transcend and include lower levels in the way that Wilber describes. Once I understand what vMeme an idea is based in I can understand what drives it and where it is going. Then I can see why different ideas often clash and fail to engage with each other. Don't be put off by the first introductory chapter which is less clear than than the rest of the book.
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5 of 5 people found the following review helpful:
4.0 out of 5 stars an excellent concept, 11 April 2009
By D&D - See all my reviews
(TOP 1000 REVIEWER)   
This review is from: Spiral Dynamics: Mastering Values, Leadership and Change (Paperback)
A badly written (therefore minus one star) but unique and intriguing perspective on human development and evolution across life conditions, cultures, communities and personalities. If you can master this theory by reading this book alone (I couldn't, until I read Boomeritis by Ken Wilber), it provides a new understanding of where people are, what they are dealing with and why they make the choices they do.

It is also an elegant way to identify the evolution of humans as a progression from one value system to another along a double helix spiral, offering insights as to why some people need traditional or hierarchical or ordered or opportunistic or caring or project based workplaces depending on their value meme. The text can be stilted and academic at times and the introduction is confusing. Fortunately, as Ken Wilber uses Spiral Dynamics in his integral philosophy and it is the spring board to his Boomeritis book and the green meme - and he presents fascinating examples of the different cycles - I was eventually able to understand the concepts in this rather confusing book.
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Most Recent Customer Reviews

2.0 out of 5 stars Good stuff if you get past the gibberish language
Still ploughing my way through this. I think there may be some important work being done here, but to be honest it is let down by the pseudo-mystical, pseudo-scientific language... Read more
Published 6 days ago by Theresa Bensted

5.0 out of 5 stars Great read
Spiral Dynamics explores the development of human conciousness giving excellent examples as to how their map can be used by individually and collectivly. Read more
Published on 12 Jul 2002 by Paul Dunne

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