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Sports Marketing (GMP) (Paperback)

by Howard Schlossberg (Author) "What is sports marketing, and what do we think of it? ..." (more)
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Product Description

Product Description
Sports Marketing is emerging as a key element of integrated marketing plans, from global markets to local store marketing areas, from incentive programs to loyalty rewards, and from business–to–business strategies and consumer–product marketing.
Sports Marketing , written by a 20–year professional turned college professor, critically examines some of the hottest trends in the title genre in a non–traditional way that gives it both the depth of a textbook and readability of a trade book.

From the Author
Hey, it works in the classroom--it ain't no traditional text
Seriously, I ain't no professor. I'm a journalist who has researched the topic inside out and backwards. Okay, so what if I write that way too. Beats the hell out of traditional textbook writing. It does work in the classroom. Really.

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What is sports marketing, and what do we think of it? Read the first page
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Front Cover | Copyright | Table of Contents | Excerpt | Index | Back Cover
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