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The Focus Group: A Strategic Guide to Organizing, Conducting and Analyzing the Focus Group Interview

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The Focus Group: A Strategic Guide to Organizing, Conducting and Analyzing the Focus Group Interview (Hardcover)
by Jane Farley Templeton (Author)

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13 used & new available from �2.96

Product details

Hardcover: 325 pages
Publisher: McGraw-Hill Professional; Rev Ed edition (1 Jul 1994)
Language English
ISBN-10: 1557385300
ISBN-13: 978-1557385307
Product Dimensions: 23.1 x 15.2 x 2.5 cm
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Amazon.co.uk Sales Rank: 821,967 in Books (See Bestsellers in Books)

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Product Description

Synopsis
The "Focus Group" provides a complete and clear framework for staging effective interview sessions, accurately interpreting their results and using them in successful marketing strategies. This book contains topics that include: the "second coming" of focus groups in marketing and market research; ethics in using focus groups; effective use of focus groups; conflict resolution in focus groups; and using focus group resources.

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