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Marketing Metaphoria (Hardcover)

by Gerald Zaltman (Author), Lindsay H. Zaltman (Author)
5.0 out of 5 stars See all reviews (1 customer review)
RRP: £16.99
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39 used & new available from £10.07

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Customers buy this book with How Customers Think: Essential Insights into the Mind of the Market by Gerald Zaltman

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Price For Both: £24.48

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Product details

  • Hardcover: 256 pages
  • Publisher: Harvard Business School Press (1 May 2008)
  • Language English
  • ISBN-10: 1422121151
  • ISBN-13: 978-1422121153
  • Product Dimensions: 23.6 x 16 x 2.8 cm
  • Average Customer Review: 5.0 out of 5 stars See all reviews (1 customer review)
  • Amazon.co.uk Sales Rank: 159,836 in Books (See Bestsellers in Books)

    Popular in this category:

    #66 in  Books > Business, Finance & Law > Sales & Marketing > Research

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