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Tailgating, Sacks, and Salary Caps: How the NFL Became the Most Successful Sports League in History
 
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Tailgating, Sacks, and Salary Caps: How the NFL Became the Most Successful Sports League in History (Hardcover)

by Mark Yost (Author)
5.0 out of 5 stars See all reviews (1 customer review)
RRP: £14.00
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Tailgating, Sacks, and Salary Caps: How the NFL Became the Most Successful Sports League in History + Total Access: A Journey to the Center of the NFL Universe + The Blind Side: Evolution of a Game
Price For All Three: £32.05

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Product details

  • Hardcover: 272 pages
  • Publisher: Kaplan Business (2 Oct 2006)
  • Language English
  • ISBN-10: 1419526006
  • ISBN-13: 978-1419526008
  • Product Dimensions: 22.9 x 15.2 x 2.8 cm
  • Average Customer Review: 5.0 out of 5 stars See all reviews (1 customer review)
  • Amazon.co.uk Sales Rank: 30,331 in Books (See Bestsellers in Books)

    Popular in these categories:

    #5 in  Books > Business, Finance & Law > Biographies & Histories > Finance and Stock Market History
    #8 in  Books > Sports, Hobbies & Games > American Sports > American Football
    #15 in  Books > Business, Finance & Law > Management > Budgeting & Finance

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Product Description

Review
""Citizen Marketers" offers a solid sometimes insightful explanation of how the internet has armed the consumer."

--Wall Street Journal 12/20/06

Synopsis
The NFL is the most successful professional sport. The league's secret to success is sound business practices like revenue sharing and a salary cap. These policies have created parity on the field and in the boardroom. Because of the collective approach of the league, a small-town team like the Green Bay Packers has just as much chance of getting into the playoffs - and succeeding financially - as big-market teams in New York, Chicago, and San Francisco. But in 2006, a faction of entrepreneurial owners led by maverick Washington Redskins executive Dan Synder proposed changes to the league finance and revenue models that many fear will upset this near-perfect system. They are creating alternative revenue sources, such as stadium-naming rights, local sponsorships, radio and television deals, pre-game and post-game clubs. These owners are arguing that revenue they generate locally-outside of the normal NFL model - should be theirs to keep. Other owners worry this would dash the league's parity like Major League Baseball, where big-market teams like the New York Yankees flourish and small-market teams like the Milwaukee Brewers flounder.

This critical battle for the future of America's most popular sport has opened a wide rift between owners. "Tailgating, Sacks, and Salary Caps" offers an in-depth, behind-the-scenes look at the league and examines the maverick owners whose ideas could have lasting repercussions for the players, owners, coaches, and ultimately the fans.

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Tailgating, Sacks, and Salary Caps: How the NFL Became the Most Successful Sports League in History
29% buy the item featured on this page:
Tailgating, Sacks, and Salary Caps: How the NFL Became the Most Successful Sports League in History 5.0 out of 5 stars (1)
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2 of 2 people found the following review helpful:
5.0 out of 5 stars Insightful ticket into the finances of NFL football, 2 Feb 2007
By Rolf Dobelli "getAbstract.com" (Switzerland) - See all my reviews
(TOP 50 REVIEWER)    (REAL NAME)   
Baseball may be the Great American Pastime, but professional football is America's passion. With revenues in the billions of dollars, massive TV audiences thirsting for its product and merchandise flying off the shelves in thousands of stores, the National Football League is a textbook example of how to build and maintain a thriving pro sports league. While professional baseball, basketball and hockey have all experienced labor strife and endured difficult financial times, the NFL has largely avoided such crippling problems. That's mainly because of its salary cap and a revenue-sharing system that benefits teams in smaller media markets as well as teams in major metropolitan cities. In the NFL, owners and players consider themselves partners in an enormously successful enterprise, rather than operating as greedy adversaries trying to squeeze every penny from each other. Like any other multi-million dollar corporation, the NFL succeeds because of smart management and foresight. We believe that both the casual fan and the rabid NFL loyalist will appreciate author Mark Yost's expert examination of the league's economic infrastructure and behind-the-scenes politics. Highly recommended.
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