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The Impulse Factor: Why Some of Us Play It Safe and Others Risk It All

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The Impulse Factor: Why Some of Us Play It Safe and Others Risk It All (Hardcover)

by Nick Tasler (Author)

5.0 out of 5 stars See all reviews (1 customer review)

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Product details

Hardcover: 272 pages
Publisher: Fireside Books; 1 edition (7 Oct 2008)
Language English
ISBN-10: 1416562346
ISBN-13: 978-1416562344
Product Dimensions: 21.6 x 14 x 2.8 cm

Average Customer Review: 5.0 out of 5 stars See all reviews (1 customer review)

Amazon.co.uk Sales Rank: 1,116,094 in Books (See Bestsellers in Books)

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5.0 out of 5 stars Unless You Take the Test, You Will Miss Most of the Value from This Book, 15 April 2009

By	Professor Donald Mitchell "Jesus Makes Me a P... (Boston) - See all my reviews (TOP 10 REVIEWER)

This review is from: The Impulse Factor: Why Some of Us Play it Safe and Others Risk it All (Paperback)

Over the years, I've taken tests offered for free by authors. Until The Impulse Factor, I've always found those tests to be a waste of time. None of them ever provided an insight that I didn't have before I took the test.

The Impulse Factor test was different: I learned a lot about myself, including some valuable lessons about my risk preferences that I need to change. I encourage you to buy a copy a new copy of the book so that you, too, can take this revealing test.

About ten years ago, I met a man who described his sense of adventure as including doing tasks with a high probability of being killed. I didn't understand why he felt that way until he mentioned that it would be worth dying young just to feel so alive in the moments before death. From The Impulse Factor, I learned that some people need lots of risk . . . even if that risk doesn't provide tangible rewards. The man's answer made a lot more sense in this context.

Most people just play it safe, even when it's more rewarding to plunge ahead. A minority plunge ahead, even when it's smart to play safe. Mr. Tasler takes on the dual task of persuading us to learn from both extremes to make timely decisions that make sense. Most people make poorer decisions if they move too fast, so it's a good idea to take enough time . . . just not too much. It's dealing with those kinds of ideas that make it difficult to calibrate what you need to take away from this book. That's where the test comes in. Don't miss it!

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