Review
“Grant excels in combining accessibility and rigor in his coverage of difficult concepts in corporate strategy. His
Contemporary Strategy Analysis is one of the best available textbooks for advanced undergraduates and MBAs.”
George Yip, LondonBusinessSchool
"The new edition of Grant′s extraordinarily well–written textbook has the same accessible style as prior editions. This comprehensive textbook makes complicated material understandable and clear. The many new capsule examples of recent business events as well as text material based on new research keep the book completely up–to–date. The book also contains revisions of core materials for even greater clarity. Students rave about this book." Constance Helfat, Tuck School of Business at Dartmouth
"By skillfully weaving scholarly ideas with modern–day issues, Contemporary Strategy Analysis provides students of strategy with a leading edge textbook that links the practical realities of strategic management to the intellectual foundations of strategic thinking." Ari Ginsberg, New York University, Stern School of Business
Product Description
The new edition of this popular casebook considers current business theory in the context of real business situations.
Specially–written cases illuminate key concepts and techniques in strategic management.
Focuses on well–known companies from North America, Europe and Asia.
New case on Eni S.p.A. and the World oil and gas industry.
Updated cases include Laura Ashley Holdings PLC, DaimlerChrysler, the U.S. airline industry, Harley Davidson Inc., Wal–mart, Eurodisney, and the Virgin Group.
Designed to accompany the best–selling text, Contemporary Strategy Analysis, Fifth Edition (Blackwell, 2004).
Additional support is available at www.blackwellpublishing.com/grant. The website features Teaching Notes to accompany the case studies and a selection of downloadable cases.
by Robert M. Grant
by Walter T. Harrison
by Richard A Brealey
by Mik Wisniewski
by Jonathan Berk
