Brandsimple**: How the Best Brands Keep It Simple and Succeed (Paperback)

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• This item: Brandsimple**: How the Best Brands Keep It Simple and Succeed by Adamson A.P

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• The 22 Immutable Laws Of Branding by Al Ries

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• The Brand Gap: How to Bridge the Distance Between Business Strategy and Design : a Whiteboard Overview by Marty Neumeier

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The 22 Immutable Laws Of Branding by Al Ries 4.5 out of 5 stars (17)  £5.39

The Brand Gap: How to Bridge the Distance Between Business Strategy and Design : a Whiteboard Overview by Marty Neumeier 4.7 out of 5 stars (3)  £12.56

Zag: The Number One Strategy of High-performance Brands by Marty Neumeier 3.7 out of 5 stars (3)  £12.56

BrandDigital: Simple Ways Top Brands Succeed in the Digital World: 0: 1 by Allen P. Adamson £14.24

Positioning: The Battle for Your Mind by Al Ries 4.5 out of 5 stars (6)  £4.79

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Review
"In a world of information overload and lack of trust in major institutions, the power of a simple idea conveyed through branding is more important than ever."--Richard Edelman, President & Chief Executive Officer, Edelman Worldwide "An unusually readable how-to book that will help anyone involved in branding understand what works and why."--"Publishers Weekly" "Allen Adamson reminds us that a product is out there but a brand is in our mind. A great brand is based on a simple idea that is unique and relevant. He supplies guidelines and dozens of examples that will inspire the reader who is hoping to develop a breakthrough brand idea."--Philip Kotler, S. C. Johnson Distinguished Professor of International Marketing, Kellogg School of Management ""BrandSimple" is a must-read for building and maintaining a powerful brand. Adamson cuts to the chase on what's important for brand success."--Eric Kessler, President, Sales and Marketing, HBO "In this wonderfully engaging book, Allen Adamson explains why the best, most successful brands are based on ideas that are simple to understand. In a world inundated with brands, Allen makes it clear how and why the most powerful brands know the secret is simple."--Beth Comstock, President, Digital Media, NBC Universal "It takes a long time to build a brand and a long time to kill one, so it pays to know what you're doing. If someone asked me for "one" book to read on brands--what they are and how to build them, I'd direct him or her to "BrandSimple." Allen Adamson has captured basic and enduring brand concepts, explained them lucidly, and demonstrated their validity with lots of relevant case histories. The book lives up to its title."--Kenneth Roman, Former Chairman/CEO, Ogilvy & Mather Worldwide "In this highly informative and entertaining book, Adamson cuts to the chase about what does and doesn't matter with branding. From his unique vantage point as a leader of the world's premier brand consultancy, he offers a wealth of examples to cogently argue that less can be more. Any marketer will enjoy and learn from this engaging book."--Kevin Keller, Tuck School of Business at Dartmouth "This book will help you see that the greatest brand opportunity might be right in front of your nose, but maybe too close to see. It illustrates how the simplest of notions will translate to a complex set of expectations that a true brand must live up to. And it is written in a way that is elegantly simple--a book that both veterans and novices will delight in."--Ed Faruolo, VP, Brand Strategy & Integration, CIGNA Corporation "In the new economic world order dominated by excess supply and a powerful drive toward commoditization, the future product and service winners will be the stronger brands. Allen Adamson's "BrandSimple" paves the way to the building of enduring, powerful brands. A must-read from one of the leaders of the world's greatest brand consultancy."--Peter Georgescu, former Chairman/CEO of Young & Rubicam and author of "The Source of Success: Five Enduring Principles at the Heart of Real Leadership" "In a world of communication bombardment, excessive choice, and increasingly rapid change, there is a large premium in effectively managing the signals that define a brand. The author draws from his rich experience and from examples in multiple industries to distill the simple principles that can make manageable the most complex marketingissues."--Toni Belloni, COO, LVMH Group "Difficult is easy. Simple is tough. With "BrandSimple," Adamson delivers the goods simply and directly--a tough and daring thing to do."
--Joel Saltzman, author of "Shake That Brain!: How to Create Winning Solutions and Have Fun While You're at It."

Synopsis
In an era of mixed media messages, in which brands are extended to the breaking point and complex marketing theories compete for attention, it is more difficult than ever to create effective brands. Allen P. Adamson offers a refreshingly simple solution: bring back the basics of good branding and ensure success. Build a brand on a good idea that you test. Make sure the design and message of your brand fits the brand's true meaning, and stay away from unnecessary and complicated strategies. Drawing on his years of experience working with some of the world's top brands, from GE to IBM, Adamson shows how to communicate with customers and make your brand resonate. He also gives a behind-the-scenes look at his work with traditional names like Maxwell House as well as newcomers like JetBlue and iPod, explaining what they do right and wrong.

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Front Cover | Copyright | Table of Contents | Excerpt | Index

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1 Review 5 star:  (1) 4 star:    (0) 3 star:    (0) 2 star:    (0) 1 star:    (0)           Average Customer Review 5.0 out of 5 stars (1 customer review)		Share your thoughts with other customers: Create your own review
Most Helpful Customer Reviews   0 of 1 people found the following review helpful: 5.0 out of 5 stars Nice Surprise, 9 Mar 2007 By  Alex Chikovani (Tbilisi, Georgia) - See all my reviews (REAL NAME)    This review is from: Brandsimple: How the Best Brands Keep it Simple and Succeed (Hardcover) I'm a professional `Brander', an owner of Brand consulting company. While my career, I took long quest to create very simple, but informative text to explain clients meaning of brand and benefits Brand and Branding can bring to their business. One day, while surfing in internet, Amazon, for brand topics, I found a book BrandSimple of Allen P. Adamson, in the beginning was pessimistic to order it, there are many books with loud names, most often of prescriptive character, giving out best receipts how to build and manage brands, but far from real life. However, the reputation of Adamson and Landor Associates, one of the best consulting companies in this field, encouraged me to order it, I though may be there is a valuable text sharing practical experience of Landor and to my great pleasure I was right, I made a right choice. At first glance you will think that it is prescriptive as many others are, but after you read it carefully you will see that, it suggests, way of thinking how to deal with brand and branding not bombarding you with frameworks and models constraining your creativity and fine-tuning to real situation. Material is supported by sheer practical examples from Landor life and gives you clear picture how it was done in practice. It really worth to have the book near, somewhere at your deck, whoever you are, professional `brander', famous brand guru, student or just a business man. It made my life easier and I'm sure it will do same for you as well, because, the book is an insightful shortcut to the routs of complicated nature of brands and branding. Comment Comment | Permalink | Was this review helpful to you? Yes No (Report this) Share your thoughts with other customers: Create your own review › See all customer reviews...		Ad feedback   Search Customer Reviews Only search this product's reviews

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