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Purpose: The Starting Point of Great Companies
 
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Purpose: The Starting Point of Great Companies (Hardcover)

by Nikos Mourkogiannis (Author)
4.5 out of 5 stars  See all reviews (2 customer reviews)
RRP: £17.99
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Customers buy this book with Why Should Anyone be Led by You?: What it takes to be an authentic leader by Rob Goffee

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Product details

  • Hardcover: 272 pages
  • Publisher: Palgrave Macmillan (3 Nov 2006)
  • Language English
  • ISBN-10: 1403975817
  • ISBN-13: 978-1403975812
  • Product Dimensions: 23.6 x 15.7 x 2.5 cm
  • Average Customer Review: 4.5 out of 5 stars  See all reviews (2 customer reviews)
  • Amazon.co.uk Sales Rank: 62,847 in Books (See Bestsellers in Books)

    Popular in this category:

    #46 in  Books > Business, Finance & Law > Small Business & Entrepreneurship > Starting a Business

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Product Description

Jacob Rothschild

'Nikos is a world-class thinker. In this book he reinvents leadership and shows what great companies have in common.'

Douglas R. Conant, President and CEO, Campbell Soup Company

'Mourkogiannis has artfully uncovered the essence of greatness in all great companies with the concept of purpose.'
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Customer Reviews

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Average Customer Review
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2 of 2 people found the following review helpful:
4.0 out of 5 stars A meaningful guide to discovering and implementing your company's mission, 3 Oct 2007
By Rolf Dobelli "getAbstract.com" (Switzerland) - See all my reviews
(TOP 50 REVIEWER)    (REAL NAME)   
While billions of people go to work daily, few have any sense of the ideals that drive their companies. That's no surprise. Few companies have any. Enter Nikos Mourkogiannis, with this inspirational and informative book on one of the business world's biggest problems. Companies without a purpose are rudderless, which is a problem for shareholders, employees, suppliers and customers. "Purpose" is a difficult concept to explain because it is so abstract, but patient readers will benefit from Mourkogiannis' insights and research. He occasionally gets bogged down in philosophical discussion, which he has trouble connecting to his profiles of purposeful business leaders. Nevertheless, his detours are tolerable, since they ultimately lead you to a new view of leadership. We recommend this study to CEOs, aspiring CEOs and iconoclastic business students.
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2 of 4 people found the following review helpful:
5.0 out of 5 stars Purpose is the future!, 7 Nov 2006
If you like Good to Great and Built to Last, you'll love this excellent account of what companies need to be successful - a strong sense of purpose. Nikos Mourkogiannis identifies four kinds of possible purpose - Discovery, Excellence, Altruism and Heroism - that can motivate employees, drive innovation and create competitive advantage. The case studies are familiar stories (Henry Ford, Sam Walton etc) but all told from the perspective of purpose.

The ideas expressed in Purpose are much-needed in this post-Enron, post-Arthur Andersen era. Not only does the book provide a practical guide to improving business performance, it also points the way to a better world. All of the possible purposes are based on moral traditions and the reason why they help companies achieve greatness is because they tap into people's ideas about what is right and worthwhile. In other words, Mourkogiannis turns the received idea that "business is amoral" completely on its head and points to a new understanding that business can and should be moral.

This book should be popular with anyone who is interested in business, politics, current affairs or philosophy. To understand strategy and tactics you first need to know WHY you are doing what you are doing. This is not a new insight, but it is one that is too often forgotten by leaders (in politics as well as business). Purpose is the future!
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