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The Visionary Package (Hardcover)

by Herbert M. Meyers (Author), Richard Gerstman (Author)

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Product details

Hardcover: 200 pages
Publisher: Palgrave Macmillan; illustrated edition edition (29 Oct 2004)
Language English
ISBN-10: 1403906777
ISBN-13: 978-1403906779
Product Dimensions: 23.9 x 15.5 x 2 cm
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Amazon.co.uk Sales Rank: 73,630 in Books (See Bestsellers in Books)
Popular in this category:
#55 in Books > Art, Architecture & Photography > Design Studies > Industrial Design

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Product Description

Synopsis
The retail market is in a revolution which is creating new opportunities in a world of direct connections, where information is exchanged instantly and geography is no longer a barrier. This book contains valuable information and guidelines for marketers, retailers, manufacturers, designers and communication professionals in relation to new opportunities for brands and products through packaging, brand identity and creativity.

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