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New Activism and the Corporate Response
 
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New Activism and the Corporate Response (Hardcover)

by Steven A. John (Editor), Stuart Thomson (Editor)
5.0 out of 5 stars See all reviews (1 customer review)
RRP: £37.50
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Product details

  • Hardcover: 256 pages
  • Publisher: Palgrave Macmillan (10 Sep 2003)
  • Language English
  • ISBN-10: 1403903115
  • ISBN-13: 978-1403903112
  • Product Dimensions: 24.4 x 16.1 x 2.3 cm
  • Average Customer Review: 5.0 out of 5 stars See all reviews (1 customer review)
  • Amazon.co.uk Sales Rank: 1,110,989 in Books (See Bestsellers in Books)

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Product Description

MIS Asia, Asia's leading IT management magazine
'a book every aspiring business leader should read.'

Synopsis
This work looks at the new militant and radical forms of lobbying and activism and the ways in which companies and organizations can devise strategies to respond or create new communication strategies that will avoid conflict and confrontation. The book draws upon the work of practitioners working in this area and includes topical and relevant international cases and examples.

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2 of 2 people found the following review helpful:
5.0 out of 5 stars Thought Provoking, 4 Nov 2003
A very interesting and accessible read that covers this topic from a variety of angles. I have always been really interested in the way that activists operate and how they target companies. This book clearly explains this previously unexplored topic.
I would recommend this to anyone wishing to further their understanding of this subject's relevance to business today.
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