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Sport Business in the Global Marketplace (Finance and Capital Markets) (Hardcover)

by Hans Westerbeek (Author), Aaron Smith (Author) "When did it all begin? ..." (more)

5.0 out of 5 stars See all reviews (1 customer review)

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Product details

Hardcover: 250 pages
Publisher: Palgrave Macmillan (4 Oct 2002)
Language English
ISBN-10: 140390300X
ISBN-13: 978-1403903006
Product Dimensions: 23.6 x 15.2 x 2.3 cm

Average Customer Review: 5.0 out of 5 stars See all reviews (1 customer review)

Amazon.co.uk Sales Rank: 425,528 in Books (See Bestsellers in Books)

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Product Description

Synopsis

Sport has become big business. This book takes a global look at the business of sport, focusing upon the structure of the sport industry, commercialization of sport, sport marketing, franchising, television and other rights and the rise of the global super athletes and teams. This is positioned in a global political and economic context and in the framework of global uncertainties and scenarios.

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5 of 7 people found the following review helpful:

5.0 out of 5 stars ready for the future of sport business, 19 Dec 2002

By A Customer

I thoroughly enjoyed reading this book! Almost as an exception to the rule in regard to books in the area of sport management and marketing, the authors have found a fine balance between providing a strong research based foundation to the book, and a popular writing style that makes the book accessible to professionals working in the sport industry, sport lovers and academics in sport business. They take the reader from the origins of sport, to the commercialised present. Based on where sport is at present, they formulate a number of exciting scenarios for the future of sport business that provide great marketing insights for sport entrepreneurs to take advantage of. And even if readers are 'just' interested in sport, the book provides a wealth of great sport facts, figures, trends and insights.

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