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The Sandler Rules: 49 Timeless Selling Principles and How to Apply Them
 
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The Sandler Rules: 49 Timeless Selling Principles and How to Apply Them (Hardcover)

by David Mattson (Author)
2.0 out of 5 stars  See all reviews (1 customer review)
RRP: £18.99
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Price For All Three: £33.90

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Product details

  • Hardcover: 208 pages
  • Publisher: Pegasus Media World (1 Mar 2009)
  • Language English
  • ISBN-10: 0982255489
  • ISBN-13: 978-0982255483
  • Product Dimensions: 23.1 x 15 x 2.3 cm
  • Average Customer Review: 2.0 out of 5 stars  See all reviews (1 customer review)
  • Amazon.co.uk Sales Rank: 170,895 in Books (See Bestsellers in Books)

    Popular in this category:

    #60 in  Books > Business, Finance & Law > Sales & Marketing > Sales Techniques
  • See Complete Table of Contents

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Product Description

Product Description

All prospects lie, all the time. Never ask for the order. Get an I.O.U. for everything you do. Don't spill your candy in the lobby. Until now, these unique rules (and 45 more) were given out only to Sandler Training clients in special seminars and private coaching. After three decades of proven success, the secrets are out in "The Sandler Rules". And when salespeople know the rules, they get results. Early in his sales career, David Sandler observed that some salespeople work hard and struggle for every deal, while others consistently, and almost effortlessly, uncover new opportunities and close sales. Why is it, he wondered, that two salespeople selling the same product in the same market can have such different results? Are great salespeople born with a special gift - perhaps the right personality? Were they better educated? Did they have more experience? Were they just lucky to find themselves in the right places at the right times with the right people? No, they simply understood human relationships. Using Eric Berne's Transactional Analysis, Sandler devised a selling system and distilled forty-nine unforgettable rules that are frank, sometimes fun, and always easy to put to use. Sandler Training CEO David Mattson, coauthor of "Five Minutes with VITO", delivers this fresh and often funny guidebook, filled with real-world tactics for successful prospecting, qualifying, deal-making, closing, and referral generation.

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What Do Customers Ultimately Buy After Viewing This Item?

The Sandler Rules: 49 Timeless Selling Principles and How to Apply Them
94% buy the item featured on this page:
The Sandler Rules: 49 Timeless Selling Principles and How to Apply Them 2.0 out of 5 stars (1)
£11.33
You Can't Teach a Kid to Ride a Bike At a Seminar
6% buy
You Can't Teach a Kid to Ride a Bike At a Seminar 4.5 out of 5 stars (12)
£14.44

 

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2.0 out of 5 stars Not very good, 18 Nov 2009
Like many books today on sales and selling, it attempts to put a new face on an old tradition. In this case, it doesn't work. Sandler's system has a few good points but it goes off beam in so many ways.
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