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Metaphorically Selling: How to Use the Magic of Metaphors to Sell, Persuade, and Explain Anything to Anyone (Paperback)

by Anne Miller (Author) "WHAT DO YOU SELL? ..." (more)

3.7 out of 5 stars See all reviews (3 customer reviews)

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The Magic of Metaphor: 77 Stories for Teachers, Trainers and Thinkers by Nick Owen
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More Magic of Metaphor: Stories for Leaders, Influencers and Motivators and Spiral Dynamics Wizards by Nick Owen
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Product details

Paperback: 168 pages
Publisher: Chiron Associates, Inc; illustrated edition edition (1 Nov 2004)
Language English
ISBN-10: 0976279401
ISBN-13: 978-0976279402
Product Dimensions: 22.6 x 15.2 x 1.3 cm

Average Customer Review: 3.7 out of 5 stars See all reviews (3 customer reviews)

Amazon.co.uk Sales Rank: 352,767 in Books (See Bestsellers in Books)

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Product Description

Join the ranks of five-star metaphor makers and salespeople like Ronald Reagan, Jack Welch, and Steve Jobs. You will learn how to weave the magic of metaphor into your business arguments to sell ideas, vaporise objections, clear up confusion, make your point, and close a sale. Packed with more than two-hundred and fifty examples from contemporary business, politics, and media, "Metaphorically Selling" provides a unique Four-Step Model to show anyone easily and quickly how to become a master of metaphor. With Miller's Metaphor Model, you will be able to separate yourself from the pack. You will be heard, be understood, be remembered, and get the results you want.

Inside This Book (Learn More)

First Sentence
WHAT DO YOU SELL? Read the first page

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Front Cover | Copyright | Table of Contents | Excerpt | Back Cover

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	70% buy the item featured on this page: Metaphorically Selling: How to Use the Magic of Metaphors to Sell, Persuade, and Explain Anything to Anyone 3.7 out of 5 stars (3) �11.25
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Customer Reviews

3 Reviews

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3.7 out of 5 stars (3 customer reviews)

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2 of 2 people found the following review helpful:

5.0 out of 5 stars Metaphorically Selling, 8 Oct 2007

By	Tami Brady "Whole Health Therapist" (Calgary, Canada) - See all my reviews (TOP 500 REVIEWER) (REAL NAME)

Metaphorically Selling: How to Use the Magic of Metaphors to Sell, Persuade, & Explain Anything to Anyone is a guide to making use of metaphors for increased success in business. This book introduces the reader to the world of metaphors, pointing out that the use of metaphors is a fairly natural everyday process. The author then explains that the use of metaphors is actually the key to keeping both sides of the human brain engaged and actively attentive. Furthermore, the use of metaphors further understanding of new material through the connection of this material to already understood, well thought out analogies. In this way, metaphors are the key to keeping clients and customers interested in your presentation while increasing their understanding of the uniqueness of your product. Once, these key concepts are entrenched into the reader's mind, the author guides the reader through various exercises that aim to teach the reader to choose and use metaphors for his or her own purposes.

Metaphorically Selling is an important resource. This book teaches and enlightens the reader while it entertains, keeping both halves of the brain happy. Moreover, the evolving chapters of this book actively guide the reader through those nagging doubts about whether he or she can actually create his or her own appropriate metaphors. Thus, after reading this book, the reader can't help but spontaneously come up with appropriate metaphors for any situation. Though this book is meant for increasing business success, the concepts in this book can be used to communicate or teach more effectively at work and in everyday life.

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2 of 4 people found the following review helpful:

5.0 out of 5 stars Highly Recommended!, 20 Jul 2005

By	Rolf Dobelli "getAbstract.com" (Switzerland) - See all my reviews (TOP 50 REVIEWER) (REAL NAME)

You might say that author Anne Miller is like a homeowner who strikes oil while digging a ditch in the backyard. In this book, she shares knowledge she refined from more than 20 years of distilling metaphors. Her book leaves little doubt that metaphors can fuel the engines of your sales success. Its pages are full of colorful, persuasive anecdotes and analogies that follow one another like racecars coming out of Turn Four at Daytona. If you doubt whether her advice will apply to the rubber-meets-the-road realities of sales, just take Miller's ideas out for a test drive. Her primary expertise is in presentations, not sales, which may explain why her roadmap (note the extended metaphor) to success is so much more creative than most sales advice. Miller's book leaves many other tomes in the dust. We think sales professionals who read this book and master the art of the metaphor should get ready to take a victory lap or two.

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1 of 4 people found the following review helpful:

1.0 out of 5 stars Metaphorically Selling - without metaphor, 18 Feb 2006

By	"sexytimmy" - See all my reviews

I received this long anticipated book for christmas this year, and i am sorry to say i was hugely disappointed. This book didnt so much contain metaphors, as i understood the term to mean, but more like quotes. It was basically a book of quotes which i could of found for free on the internet in about 10 seconds. I was so bored i've put this book down, its going in the loft, and its not going to resurface hopefully for a very long time.

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