Entrepreneur's Notebook: Practical Advice for Starting a New Business Venture (Paperback)

As an entrepreneur for most of my life, it's impossible to imagine a career
more challenging or gratifying. Being an entrepreneur is one of life's
great adventures. It allows you to take control of your destiny,
continuously learn and grow, and experience the sense of accomplishment
that comes with transforming an idea into something of value. Whether you
seek to build a large corporation, or create a modest business that will
enable you to live the life you choose, this book will guide you through
the key steps in the start-up process, helping you to make smart decisions
and avoid costly mistakes.

Becoming an entrepreneur is achievable for everyone, but there are rules to
the game - principles that are time-tested and likely to lead you to
success. This book focuses on the information that you need to know to get
started. Chapters 1-3 introduce three critical concepts that relate to
every new venture: people, products, and making progress. Chapters 4-5
discuss the entrepreneurial team. In chapters 6-7, a review of the business
plan is followed by a discussion of cash flow, a concept that is
appreciated by every successful entrepreneur. Finally, chapters 8-10 delve
into the practicalities of starting a new company, securing investment, and
managing a team of people.

I should note two things about this book. First, it is about concepts, and
is not a technical manual. There are many great resources that teach
accounting, finance, marketing, management, and more. The real spotlight is
on the Big Picture. Second, it focuses on getting your new business off the
ground. While the ideas presented are valid and remain important throughout
the life of a business, new challenges arise as a business becomes
successful, grows, and eventually matures. The later stages rely on a solid
foundation and success in the early stages; however a discussion about the
development and management of a mature business is beyond the scope of this
book.

Starting a company is, without question, both a personal and professional
quest. This book is intended to help you to succeed by providing you with
advice that is practical and proven, learned the hard way through almost
three decades of real-life experience, and backed by the lessons of one of
the best business schools in the country. Another reason why this book (and
others) will contribute to your success is because sooner is always better
than later. You want this information now, before you take action, and an
investment of time and dollars in knowledge is small in comparison to the
benefits you will receive by making smarter decisions and avoiding the
common mistakes. I hope that the following pages inform and inspire you,
and help you to realize your entrepreneurial dreams.

Steven K. Gold
Lexington, Massachusetts --This text refers to the Hardcover edition.

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