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Creating Contagious Commitment: Applying the Tipping Point to Organizational Change
 
 
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Creating Contagious Commitment: Applying the Tipping Point to Organizational Change (Paperback)

by Andrea Shapiro (Author) "Thousands of years ago, Heraclites said, "Change is the only constant ..." (more)
4.0 out of 5 stars See all reviews (5 customer reviews)
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Product details

  • Paperback: 208 pages
  • Publisher: strategy perspective; Rev. ed. edition (28 April 2003)
  • Language English
  • ISBN-10: 0974102806
  • ISBN-13: 978-0974102801
  • Product Dimensions: 21.9 x 15.7 x 1.4 cm
  • Average Customer Review: 4.0 out of 5 stars See all reviews (5 customer reviews)
  • Amazon.co.uk Sales Rank: 63,819 in Books (See Bestsellers in Books)

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Product Description

Synopsis
Creating Contagious Commitment: Applying the Tipping Point to Organizational change is essential to anyone interested in the process of organizational change. It builds on the diverse resources in the Tipping Point computer simulation, which builds on lessons from public health, systems thinking and organizational theory. Creating Contagious Commitment simultaneously provides a solid foundation and helps the reader to think out-of-the-box to create contagious, sustainable change. Illustrations and examples of change initiatives bring the concepts to life and make it easy for the reader to apply them immediately to his or her own change initiative.
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First Sentence
Thousands of years ago, Heraclites said, "Change is the only constant." Read the first page
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Front Cover | Copyright | Table of Contents | Excerpt | Index | Back Cover
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Creating Contagious Commitment: Applying the Tipping Point to Organizational Change
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Customer Reviews

5 Reviews
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Most Helpful Customer Reviews

 
10 of 12 people found the following review helpful:
2.0 out of 5 stars Fails to tip the scales in it's favour..., 20 Aug 2006
By TJ (Antwerp, Belgium) - See all my reviews
If you read the business books from US authors you will probably be used to them frequently "repeating" in the text, and sometimes even re-repeating the same concept in a summary of the chapter or diagram. (yes - I know it's not correct english, but it's what they do!!)

Ms Shapiro manages to combine all of these tricks - and then some! I estimate the book would have been about 20-25 pages shorter if a good editor had removed the confusing repeats and several cases of inconsistency. But I guess that would have made it too thin..

It is a thinly veiled sales pitch for the Tipping Point workshops, using other peoples ideas and nothing original. The "disease-spreading" analogy, suddenly turns into "nuclear-fission" and then disappears behind well-known management guru's ideas.

The good bits: 1) a list of concepts used by established business guru's in the appendix.
2) some questions asked at the end of each chapter - but again it is nothing original if you have read other business books.
Oh yes - and the final diagram on page 149 is definitely worth learning if you want to drive your colleagues mad at your next meeting on change management!
Conclusion: not worth buying, you can skim it fast for some ideas of who else to read.
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1 of 1 people found the following review helpful:
5.0 out of 5 stars Challenging assumptions .... making a practical difference, 26 Mar 2008
By Dr. Maxine Conner - See all my reviews
(REAL NAME)   
As someone who has worked in the field of change management for most of a 26 year career, I can honestly say that not much new comes along, until as practitioners of change management we begun to understand some key ideas. What you may ask - the tipping point, social marketing and the human elements of change failure. This book brings them together into a really good set of conceptual ideas.

Yes the book the supports a workshop, but I have used it extensively in the public sector, without the formal workshop, helping people to understand why change fails and what they can do to galvanise a change project to be sucessful. If you are practically minded, inquisitive and able to synthese ideas then translate them into practice I would recommend this book for you.
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1 of 1 people found the following review helpful:
4.0 out of 5 stars Tip into action, 24 Mar 2008
By Geoff Roberts "Change Catalyst" (Yorkshire, England) - See all my reviews
(REAL NAME)   
Yes, Andrea's book is written to accomopany her workshops; yes it is a synthesis of other people's ideas; yes I found it useful as a practising change agent to read about her interpretation and application of others' ideas. So often we read theory without practice - Andrea takes the theory and adds the practice.

This book ought to make you think differently about change - and if. like me, you have seen too many great possibilities fail because of poor implementation, new thinking will be very welcome.

Those of us in the business know that there is no single answer, so read this book as a further highly significant tool in your kitbox.

By the way - I tried it and it worked!
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Most Recent Customer Reviews

4.0 out of 5 stars Theory into Practice: Applying the Tipping Point
As an arts marketer working for a registered charity, the opportunity to keep up to date with the latest thinking, ideas and techniques through training; is limited. Read more
Published 2 days ago by M. Adams

5.0 out of 5 stars This book may change your (working) life!
As a survivor of many change initiatives in organisations I have worked for, I am weary of failed, over-hyped changes and the cynicism that they leave in their wake. Read more
Published 16 months ago by D. J. Yarrow

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