Book Description
Getting the Web is a thoughtful discussion of the scope and impact of the Internet and how it affects the way in which we communicate and exchange. The Internet and the Web are having a tremendous impact on society. But what exactly is the Internet? What does its current structure tell us about how it will evolve? And what changes will the people and organizations who use it generate in our businesses and communities? These are the questions examined in Getting the Web.
You will learn:
* How the Internet fits into the written tradition and how it turbocharges the power of the word.
* How images on the Web convey complex information that can only be understood visually.
* About MP3, streaming, and how the Web can enable each of us to become radio and video broadcasters.
* About logic on the Web: smart clients, smart servers, the creation of markets.
* How open standards provide an elegant, transparent way for people to interact in a cooperative fashion.
* About broadband (e.g., DSL and cable) and the crucial distinction between content and connection.
* What happens when information flows freely and each individual has a global audience for communication and exchange.
Have you grasped the full impact of the Web? If your mission, your business, or your joy in life involves communication or exchange, this is the book for you. It both clarifies the issues that will shape the evolution of the Web and explains its possibilities in terms understandable to the general reader.
About the Author
Jeanne M. Follman is a technology writer and contributor to various publications, including OnTheInternet. She is the author, under the name Wanda Wigglebits, of Building a School Web Site. She lives in Chicago, USA